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CAR DEALERSHIP Retail Trainer

ABL Recruitment·ScotlandOn-site
£50 000 – £55 000 / year
Vox Summary
  • Role Responsibilities: Train dealership staff on selling a new premium EV car, including product understanding, technology presentation, customer handling, and creating experiential sales processes.
  • Travel & Delivery: Travel extensively across the UK for dealer launch events, deliver classroom and virtual training, and undertake mystery shopping follow-ups.
  • Requirements & Skills: Previous dealership staff training experience, EV automotive background, digital content creation skills, and willingness to travel extensively.
  • Benefits & Conditions: Salary of £50,000+ per annum plus bonus, cars, and benefits; role involves building training programmes and working closely with various dealership teams.
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Job description

This is no ordinary CAR RETAIL DEALER training role. This is a genuinely exciting one-off opportunity to introduce a brand-new premium car brand into the UK market. This car is being positioned as a top-of-the-range, elegant, design-led, technology-focused EV brand and is aimed at customers who want premium styling and innovation. Because it is a brand-new launch, you won't simply inherit an existing training programme—you will help build it. The career opportunities are outstanding , as how many people can say “ I helped launch a new automotive brand in the UK” TITLE : CAR DEAERSHIP Retail Trainer SALARY : £50,000 +Per annum + bonus and cars and other excellent benefits ( possibly negotiable for the right person) LOCATION : Scotland and the North The opportunity : This role is stunning and one in which you will be a specialist trainer teaching dealership staff how to sell this car successfully. This will involve ensuring dealers understanding the product and how to present the technology , how to handle customer concerns as well making the sales process experiential so that the customer service scores highly .The role combines classroom training, dealership coaching and field visits. The role: · Travelling all over the UK to attend dealer launch events · Delivering in person classroom training as well as virtual webinars · Undertaking mystery shopping follow-ups to training · As the expert on this car, dealers will look to you for guidance · You will work closely with Dealer Principals, Sales Managers, Sales Executives, Regional Sales Managers and Marketing teams · Delivery of in person ( or remote) Product training, using role play · Explaining the sales process to the dealers · Creating virtual webinar for dealers · Creating e-learning content, and tailoring coaching for dealerships that need additional support. · Writing new training programmes · Review CSI results · Discuss mystery shopping feedback REQUIREMENTS · Happy to travel extensively around the UK · Previous experience training dealership staff, ideally for an OEM (manufacturer) or a franchised dealer group · EV automotive background · Experience using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office)

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Original source
reed.co.uk
Posted
Jul 21, 2026 · true date
Last verified
3 hours ago
Quality score
65/100
Salary stated30
Company identified0
applyUrl0
postedAt15
Complete description20

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