Conversion Rate Optimisation Manager

Up to £60,000 + up to 20% bonus Hybrid - London (2 days per month in Romford) I'm hiring a Customer Experience Optimisation Manager to join a growing, tech-focused insurance business and take ownership of experimentation and optimisation across the full customer journey. This is a high-impact role, owning how the business tests, learns, and improves performance across marketing and digital channels. The companyA modern, fast-growing travel insurance provider operating across multiple brands, focused on delivering strong customer experiences in a highly regulated space. They sit somewhere between a tech business and a traditional insurer - meaning fast-paced, data-driven, and highly commercial. The roleYou'll be responsible for building and owning the experimentation strategy across the business, working across marketing, customer experience, and product teams. This is not a narrow product analytics role - it's holistic experimentation ownership across all channels. What you'll be doing • Own the experimentation roadmap and CRO strategy across the full customer journey • Design and run A/B tests across email, website, and direct marketing channels • Identify customer pain points and define optimisation opportunities • Work with UX, engineering, and marketing teams to implement tests and improvements • Analyse results and turn findings into scalable business improvements • Build frameworks for testing, measurement, and continuous optimisation • Drive a culture of data-driven experimentation across the business What you bringMust-haves • Strong experience working in CRO / experimentation / optimisation roles • Proven experience owning an experimentation roadmap (not just contributing) • Hands-on experience running A/B and multivariate testing at scale • Experience identifying customer journey pain points and driving improvements • Strong stakeholder skills - able to work across marketing, product, and tech • Experience with experimentation tools (e.g. Optimizely, VWO, AB Tasty, etc) Strongly preferred • Experience in insurance, financial services, telecoms, or regulated industries • Experience across multiple channels (email, website, direct marketing) • Background in conversion rate optimisation or digital performance • Experience in fast-paced, commercial environments (e.g. retail, travel, eCommerce) Not the right fit if: • You're a pure product analyst who only occasionally runs tests • You haven't owned end-to-end experimentation strategy • Your experience is heavily skewed toward reporting, not testing What they're looking for • 5-6+ years' experience • A confident, independent operator - able to own this function end-to-end • Strong commercial mindset and focus on measurable outcomes • Someone who can translate testing into real business impact The team • Reports into Head of Marketing / Customer Experience • Works alongside marketing, CRM, UX, and product teams • Dedicated CX function already in place - this role adds deep experimentation capability Why this role • Full ownership of experimentation across an entire business • Opportunity to shape a CRO capability from the ground up • High visibility across senior stakeholders • Work in a fast-growing, modern insurance business • Flexible hybrid working (only 2 days per month in office) Package • Up to £60,000 salary • Up to 20% discretionary bonus Interview process • Stage 1: Intro conversation • Stage 2: Technical + presentation (experimentation focus) • Final stage: Leadership discussion If you're someone who has owned experimentation end-to-end and wants a role with genuine autonomy and impact, this is a great opportunity.