Creative Lead

Creative Lead • 28 days annual leave (including bank holidays) • £30,000 + Bonus • Workplace pension scheme • Regular team events and a collaborative company culture • Phone / Laptop provided • Based in Chessington Role Overview The Creative Lead drives creative direction across a portfolio of clients. This is a hands-on role focused on generating and shaping content ideas that drive attention, engagement, and conversion across TikTok, Instagram, and YouTube. Key Responsibilities Content Ideation & Strategy • Own the content ideas pipeline for top-tier clients, producing a consistent flow of high-performing concepts • Develop hooks, angles, and narratives tailored to each creator’s brand, audience, and platform • Ensure creators always have a clear and evolving content direction based on trends and performance data Creative Team Leadership • Lead, manage, and develop a small creative team (3 assistants) • Assign tasks, review output, and maintain quality standards across all creative work • Set benchmarks for creative excellence and coach the team to improve output quality and speed Editing & Production Collaboration • Work closely with editors to translate ideas into polished, platform-optimised content • Collaborate with camera and production teams to improve shot composition, pacing, and visual storytelling • Provide clear briefs and direction to ensure alignment between creative vision and execution Scripting & Content Development • Oversee the scripting pipeline, ensuring hooks and narratives remain fresh and conversion-focused • Continuously refine scripting frameworks and test new formats to improve performance Trend Research & Innovation • Research trends, cultural moments, and platform shifts across TikTok, Instagram, and YouTube • Adapt emerging trends into scalable content frameworks for creators • Maintain a library of high-performing formats, hooks, and structures • Stay ahead of algorithm and platform changes, feeding insights into creative strategy Person Specification Skills & Experience • Great understanding of TikTok, Instagram, and YouTube content dynamics • Proven ability to generate high volumes of original, platform-native content ideas • Experience leading or mentoring a small team • Comfortable using AI tools for ideation, scripting, or research • Strong communication skills and confidence working across creative and operational teams Personal Attributes • Naturally creative with strong intuition for viral content • Proactive and self-motivated, able to take initiative without direction • Calm and effective in fast-paced, feedback-driven environments • Strong attention to detail with high creative standards • Collaborative and open to feedback and iteration • Adaptable, resilient, and comfortable with shifting priorities Additional Info • 28 days paid leave (20 holiday days + 8 public holidays) • Workplace pension scheme (5% employee / 3% employer) • Learning & development budget • Regular team events and company trips • £30,000 + bonus • Full provision of required tools and equipment • Based in Chessington Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice! Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted. By applying for this vacancy, you accept Optima Recruitment Limited’s Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you. Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.