Creative Strategist

Walker and Sloan are working with a great Digital Performance Agency who scale DTC Ecommerce brands. Due to some great growth they are looking to bring on board a Creative Strategist to the team on a full time basis. Creative Strategist Remote (UK time zone overlap required) Salary: £45k-£60k + performance related bonuses (first year £25k, second year, £50k average) Full-time, permanent About: The agency is a UK-based performance marketing agency that has scaled 50+ DTC brands to 7 and 8 figures. We run paid media across Meta, Google, TikTok, YouTube, and more backed by in-house creative strategy, content production, and conversion optimisation. Performance-based pricing means we only win when our clients win. The Role: We're hiring a Creative Strategist to own the creative output for a portfolio of DTC client accounts. You'll be responsible for the full creative lifecycle from competitor research and trend analysis, through brief writing, to QA and performance review. This isn't a "make it pretty" role. You're the person who decides what gets made, why it'll work, and how it should look then makes sure the final output matches the vision. Responsibilities: • Own creative strategy for 4-8 DTC client accounts • Produce 10-20+ creative briefs per client per month (statics, video, UGC) • Analyse ad performance data to identify winning angles, hooks, and formats • Research competitors and trends across Meta Ad Library, TikTok Creative Center, and organic social • Write ad copy, headlines, and hooks that convert • QA all creative output copy accuracy, brand consistency, platform specs • Collaborate with media buyers to align creative with campaign objectives and ROAS targets • Manage creative pipeline from brief through to ad launch • Stay ahead of platform changes, creative trends, and DTC best practices Requirements: • 2+ years in paid social creative strategy, ideally at a performance marketing or DTC agency • Proven ability to produce high-volume, high-quality creative briefs • Strong understanding of direct response advertising and what drives conversions • Fluent in Meta Ads, TikTok Ads, and performance metrics (CTR, hook rate, hold rate, ROAS) • Excellent copywriting skills scroll-stopping hooks and converting CTAs • Analytical mindset you use data to inform creative, not just gut feel • Highly organised multiple clients, tight deadlines, no quality drops • Self-motivated and proactive you spot opportunities before being asked Nice to Have: • Experience with UGC creator management and briefing • Familiarity with Airtable, Google Sheets, and creative PM tools • Knowledge of Google Ads creative best practices • Portfolio of ads you've strategised that delivered measurable result