CRM Strategist

CRM Strategist Salary: £45,000 Location: Bristol (Hybrid Working) Job Type: Full-time, Permanent Are you a commercially minded CRM professional looking to influence customer strategy, drive engagement and shape the future of a growing business? Look no further I have the job for you! An exciting opportunity has arisen for an experienced CRM Strategist to join a successful and growing subscription-led digital business. This is a strategic and hands-on role, responsible for shaping CRM strategy, audience segmentation, lifecycle marketing automation and customer communications. Working within a collaborative Customer Marketing team, you will lead CRM initiatives that deliver personalised customer experiences, improve engagement and retention, and drive long-term revenue growth. You will also have line management responsibility for a direct report, supporting their development and day-to-day delivery. This role would suit someone with strong CRM expertise gained within a digital, media, publishing, subscription or membership environment who enjoys combining strategy, data insight and operational delivery. Key Responsibilities • Develop and implement a business-wide CRM strategy to improve customer acquisition, engagement, conversion and retention. • Design and optimise automated customer lifecycle journeys, including onboarding, engagement, renewal and win-back campaigns. • Lead testing and optimisation programmes, including A/B and multivariate testing. • Collaborate with marketing, commercial, editorial, data and technology teams to align CRM activity with wider business objectives. • Build and maintain automated workflows, customer journeys, campaign templates and preference centres. • Develop reporting frameworks and dashboards to measure campaign effectiveness and customer performance. • Act as the primary contact for CRM platform enhancements, integrations and support. • Develop internal processes and quality assurance procedures for CRM campaigns. • Manage segmentation strategies to improve targeting, personalisation and customer lifetime value. • Work closely with data, legal and technology teams to ensure compliant customer communications. About You • Proven experience developing and executing CRM strategies within a digital, media, publishing, subscription or membership-based business is ideal. • Strong hands-on experience with CRM and email marketing platforms. • Excellent knowledge of customer segmentation, marketing automation, deliverability and data management. • Experience managing testing programmes and using data to drive optimisation. • Good understanding of GDPR, PECR and CRM compliance requirements. • Strong stakeholder management and communication skills. • The ability to translate customer insights into effective lifecycle marketing strategies. • Previous people management or mentoring experience. What's in it for me? Hybrid working model (60% office-based) - Flexible start and finish times - 25 days annual leave plus bank holidays + Additional birthday leave + Christmas office closure - Buy and sell holiday scheme - Enhanced pension contributions - Life assurance - Season ticket loan - Ongoing learning and development opportunities - Collaborative and inclusive working environment. Interested? Apply online today or contact Jo Aldred at REED Marketing & Creative for further details