CRO Manager

CRO Manager £45,000 - £60,000 Macclesfield (3 days a week on-site) This is an exciting opportunity for a CRO Manager to take ownership of conversion rate optimisation and experimentation within a growing digital business. Joining at a pivotal stage, you will have the chance to shape the CRO function, influence strategy, and deliver measurable commercial impact across multiple customer journeys and digital products. THE COMPANY They are a fast-growing digital organisation with an international presence and a diverse portfolio of online brands and products. Their business is focused on delivering high-quality customer acquisition through digital channels, supported by strong investment in marketing, technology, and data-driven decision-making. As they continue to expand, they are bringing conversion rate optimisation in-house, creating a unique opportunity for someone to establish best practices, drive experimentation, and help build a high-performing optimisation function. THE ROLE As a CRO Manager, you will lead CRO strategy across multiple digital brands, products, and acquisition funnels, working closely with cross-functional teams to improve customer journeys and conversion performance. Specifically, you can expect to be involved in the following: • Owning the CRO and experimentation roadmap across multiple digital products • Designing, executing, and analysing A/B and multivariate testing programmes • Developing hypotheses based on user behaviour, analytics, and business objectives • Identifying opportunities to improve conversion rates and customer experience • Partnering with Product, Marketing, and Development teams to implement test plans • Measuring, reporting, and communicating the commercial impact of experimentation • Establishing CRO frameworks, processes, and best practices • Supporting the future growth and development of the internal CRO capability SKILLS AND EXPERIENCE The successful CRO Manager will have the following skills and experience: • Strong commercial experience in conversion rate optimisation and experimentation • Proven success running A/B testing programmes and delivering measurable results • Expertise in hypothesis development, test design, and optimisation methodologies • Experience using experimentation platforms such as Optimizely, VWO, Convert.com, or similar • Strong analytical skills with the ability to interpret user behaviour and performance data • Confident communicating insights and influencing stakeholders across the business • Experience within lead generation, ecommerce, digital marketing, or performance-driven environments is advantageous BENEFITS The successful CRO Manager will receive the following benefits: • Salary between £45,000 - £60,000 - depending on experience HOW TO APPLY Please register your interest by sending your resume to Majid Latif via the Apply link on this page.