Customer Relations Manager

Windmill Lodge Care Home is a modern, purpose built 205 bed care home in Lytham St Annes, Lancashire, delivering high quality residential, nursing, dementia and respite care within a warm, supportive and person centred environment. Customer Relations Manager| Lytham St. Annes| 40 hours per week | £38,000 per annum + up to £12,000 OTE Are you a high-energy people person who can build trust quickly? Do you thrive on helping families make life-changing decisions with confidence, clarity, and compassion? We are looking for a driven, dynamic professional to help families find the right care while growing privately funded occupancy. You’ll be the first point of contact for enquiries, supporting families with warmth and professionalism, while turning enquiries into admissions and building strong partnerships in the local community. This is a fast-paced role combining enquiry management with proactive business development. You’ll raise the profile of the home, build relationships with key referral partners, and create new opportunities for growth. Experience in Commissioning of a new home is preferred, although experience within the Care Sector is essential. What does matter is your energy, commercial drive, and ability to deliver outstanding customer service. If you’re target-driven, relationship-focused, and confident converting enquiries into admissions, this could be the perfect next step for you. What we’re looking for: • A confident communicator with a warm, professional, and compassionate approach • Strong knowledge of Lytham St. Annes and the surrounding area, ideally supported by local networks and community connections • Strong background in sales, experience in customer service, and family-facing roles will be advantageous • Highly organised, proactive, and confident managing multiple priorities • Comfortable using CRM systems, reporting tools, and digital platforms • Self-motivated, target-driven, and focused on delivering outstanding results • All appointments are subject to an enhanced DBS check What you’ll be doing: • Acting as the first point of contact for families, guiding them with warmth and professionalism • Delivering home tours and supporting assessments, admissions and contracts • Building relationships and referral partnerships to raise awareness and grow occupancy • Supporting the visitor and family journey to ensure a positive experience • Tracking enquiries and conversion performance to help achieve targets This is more than a customer-facing role — it’s an opportunity to make a genuine difference to families at a pivotal moment in their lives. You will join a supportive, values-led team, with a competitive salary of £38,000 and OTE of £12,000. Receiving full training and ongoing development, will help you excel and make a real impact both within the home and across the local community. Be the person who makes a las