Customer Relationship Manager

The Customer Relationship Manager plays a pivotal role in driving commercial performance and strengthening long-term customer partnerships. This role carries responsibility for ensuring seamless onboarding of new customers, maximising value across existing accounts, and delivering sustainable, profitable growth aligned to business objectives. Operating with a high level of drive and accountability, the Customer Relationship Manager is expected to think strategically while maintaining strong operational awareness. The role requires the ability to build and influence relationships at multiple levels within customer organisations, identify growth opportunities, and translate commercial insight into actionable account plans. Success in this position relies on a customer-centric mindset combined with strong analytical capability, confident negotiation skills, and resilience. The Customer Relationship Manager will proactively manage performance, minimise risk, and consistently deliver commercially sound solutions that strengthen both customer outcomes and company profitability. Key Responsibilities Customer Onboarding & System Setup • Lead the onboarding of all new customers, ensuring a seamless and professional implementation process. • Complete all required account setup within Key2 accurately and efficiently. • Record all customer interactions, agreements, forecasts, and activity within the CRM system to maintain full pipeline visibility. • Work cross-functionally with Operations, Finance, Remarketing, and Sales Support to ensure service readiness and operational excellence. Account Development & Growth Strategy • Develop and execute strategic account plans to drive sustainable revenue growth across existing customers. • Build strong relationships at multiple levels within client organisations, identifying key stakeholders and decision-makers. • Identify, create, and convert upselling and cross-selling opportunities. • Develop and present tailored fleet and rental solutions that address operational and commercial customer needs. • Build, manage, and maintain a forward-looking and accurate sales forecast pipeline. Commercial & Financial Management • Prepare, present, and negotiate commercially sound and profitable proposals. • Apply strong numerical and analytical skills to evaluate performance, utilisation, and commercial opportunities. • Proactive utilisation reviews and strategic contract management. • Maintain strong commercial and operational awareness to ensure proposals are deliverable and aligned to service capability. • Deliver against agreed revenue, margin, retention, and growth targets. Relationship & Performance Management • Act as the primary point of contact and trusted advisor for assigned accounts. • Conduct regular performance reviews and strategic meetings with customers. • Proactively communicate opportunities, risks, and performance insights internally and externally. • Manage objections effectively and demonstrate resilience in competitive or challenging situations. • Maintain high standards of time management to balance customer engagement, reporting, forecasting, and internal collaboration. If your application is successful, you will be contact shortly. The job title and description in this advertisement may differ from the client's official job description/contract .We appreciate your interest in this role. E-Personnel Recruitment aims to acknowledge all applications, but due to the high volume of CVs we receive, this may not always be feasible. You can apply with the utmost confidence to E-Personnel Recruitment directly, experts in both Permanent and Temporary Recruitment, and a proud member of the Recruitment & Employment Confederation (REC), the professional body for the recruitment industry.