Data & Insights Analyst - Morgan McKinley

Data & Insights Analyst Location: London (Hybrid: 2-3 days/week in office) Contract: 11-Month Contract (Potential to extend) Rate: Up to £375 per day (Umbrella) About the Business A world-renowned global entertainment brand known for delivering iconic film, television, and streaming content to millions of consumers worldwide . About the Role We are seeking an ambitious Data & Insights Analyst to join a high-impact, specialist Digital Marketing function . Acting as an internal data consultant, you will translate complex marketing performance data into actionable commercial recommendations, shape campaign measurement frameworks, and optimize digital marketing performance across high-profile media releases . Key Responsibilities • Analytics & Visualisation: Build, maintain, and own bespoke Tableau reporting solutions and dashboards to democratize data access for internal and external stakeholders . • Measurement Frameworks: Define "metrics that matter", establish performance frameworks, and conduct correlation/regression analysis to evaluate marketing and media effectiveness . • Audience & 1st Party Data Strategy: Support 1st-party data strategies across CRM, Web Analytics, and Social to maximize efficiencies in paid digital campaigns (targeting, lookalike modeling, exclusions) . • Continuous Improvement: Assess current data pipelines, resolve reporting delays, and work alongside technical teams (Engineering/Data Science) to ensure high data integrity . • Stakeholder Enablement: Upskill marketing teams on self-service reporting tools to build internal data fluency . What We Are Looking For • Experience: 4-6+ years in data management, analytics, and reporting within a Direct-to-Consumer (D2C) environment (B2C media, streaming, retail, or entertainment preferred) . • Technical Skills: Expert-level Tableau experience is essential . Working knowledge/exposure to Snowflake, Databricks, Datorama, SQL, or marketing APIs is highly advantageous . • Marketing & Paid Media Knowledge: Understanding of DMPs, DSPs, Meta, and Google paid media analytics . • Mindset: Problem-solver who focuses on business outcomes and commercial impact rather than just generating reports .