Digital Analyst

Web Analyst (Contract) London, Inside IR35, £350-400 Day Rate, 2-3x On-Site, 3 month initial contract This is a strong opportunity to join a well-established agency environment delivering digital analytics across high-impact campaigns. You will work on a fast-paced project with a clear test-and-learn mindset, using modern analytics tools to shape performance and insights. The Company They are a specialist agency with a strong reputation in digital and data-led marketing. Their work spans complex, high-traffic environments where campaign performance and user behaviour insights are critical. They operate in a collaborative but agile way, giving contractors the space to deliver meaningful impact quickly. The team is experienced, pragmatic, and focused on delivering measurable outcomes. The Role and Deliverables • Analyse digital campaign performance using GA4, identifying trends and optimisation opportunities • Support a test-and-learn approach by measuring experiment outcomes and feeding insights back into campaigns • Work with large datasets using SQL or Python to extract, manipulate, and interpret data • Build and maintain dashboards in Power BI to visualise performance and support decision-making • Collaborate with internal teams to translate data into clear, actionable insights • Communicate findings effectively to stakeholders with varying levels of data understanding Your Skills & Experience • Strong experience as a Web Analyst in a digital or agency environment • Solid hands-on capability with GA4 for tracking, reporting, and analysis • Experience working on digital campaigns, with a focus on performance analytics • Working knowledge of SQL or Python for data handling and analysis • Experience building dashboards in Power BI or similar visualisation tools • Comfortable communicating insights clearly to non-technical stakeholders • Exposure to automotive or similarly complex sectors is beneficial How to Apply If this contract aligns with your experience, apply now to discuss the opportunity further.