Digital Content Executive

We are looking for a highly creative and detail-oriented Marketing Executive to lead content creation for our manufacturing brand. This role will focus on translating complex technical products and processes into engaging, accessible, and visually compelling content that supports brand awareness, customer engagement, and sales. You will be responsible for producing a wide variety of content across digital and offline channels, helping position the business as an industry leader. Key Responsibilities • Create engaging, high-quality content across multiple formats, including: • Blog articles, case studies, and technical guides • Website copy and landing pages • Video scripts, product demos, and behind-the-scenes manufacturing content • Social media posts (especially LinkedIn) • Translate technical and engineering information into clear, customer-friendly messaging • Collaborate with engineers, product teams, and sales to gather insights and develop content ideas • Develop visual storytelling content showcasing production processes, innovation, and company culture • Support marketing campaigns with creative concepts and content assets • Optimise content for SEO and digital performance • Maintain consistency in brand tone, messaging, and terminology Required Skills & Experience • Strong background in content creation, ideally within manufacturing, engineering, or industrial sectors • Exceptional copywriting and storytelling abilities • Experience creating both written and visual content (video, photography, or similar) • Ability to understand and simplify technical concepts • Familiarity with SEO and content performance tracking tools • Strong organisational skills and ability to manage multiple content projects Desirable Skills • Experience with video editing tools (e.g., Adobe Premiere Pro, CapCut) • Basic design skills (e.g., Adobe Creative Suite, Canva) • Experience in employer branding or internal content (e.g., culture, recruitment marketing) • Knowledge of B2B marketing and long sales cycles