Digital Copywriter

Role overview We are looking for a talented Digital Copywriter to produce compelling, optimised content across web, email, paid media, and digital campaigns within the Brand & Communications function at K3 Advisory Group. You will write with a commercial mindset, producing copy that drives engagement, conversion, and brand authority across a range of formats and audiences. Working alongside SEO, performance, and creative teams, you will ensure copy is on-brand and optimised for channel performance. Key responsibilities Leadership & Management • Deadline delivery • TOV (tone of voice) governance • Test & learn delivery • Conversion copy performance (by channel) Functional Responsibilities • You will craft web and CRO copy - from homepage messaging and service pages to landing pages, forms, CTAs, navigation, error messages and thank-you pages - written to convert. • You will write SEO-led content across blogs, pillar pages, topic clusters, service pages, metadata and FAQs, building the copy that underpins K3's organic visibility. • You will write for email and automation - welcome journeys, nurture sequences, sales enablement, cross-sell, upsell/win-back and event communications - bringing every touchpoint of the customer lifecycle to life. • You will create paid media copy across Google Ads, LinkedIn, Meta and display/programmatic, tailoring headlines, hooks and CTAs to each platform's strengths. • You will write organic content that drives engagement across executive profiles and brand channels, adapting your approach to each platform's algorithm and features. • You will tailor copy to funnel stage, placement and format, from native to non-native, and static to video and animation. • You will run A/B tests by channel, using the results to continually sharpen what you write next. • You will use in-house AI tools to accelerate content creation for ICP-segmented audiences, powering dynamic content generation and personalisation at scale. Key performance measures • Web - CVR%, form completion rate, bounce rate, time on page, scroll depth, lead:opportunity CVR, revenue • Email - open rate, CTR, CTOR, CVR rate, pipeline generated, revenue influenced, unsubscribe rate • Paid - CTR, CVR, CPL, CAC, ROAS, pipeline contribution • Organic - engagement rate, shares, comments, reach, CTR, leads • SEO - organic traffic uplift, rankings, SERP CTR, leads, revenue What we offer • Competitive salary, commensurate with experience and seniority • Performance-related bonus linked to individual and business outcomes • Hybrid and flexible working arrangements • Structured professional development budget and learning opportunities • Pension and healthcare options • Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group • A fast-paced, commercially driven environment with real scope for career progression Please note this role is working on a hybrid basis from our Manchester or London office