Digital Marketing Apprentice

Digital Marketing Apprentice (Level 3) Location: Rotherham Salary: £15,642.84 per annum for your first 12 months, salary then rises depending on your age. Vacancy Type: Apprenticeship (18 months) Level: Level 3 Multi-Channel Marketer - Equivalent to A-Level Closing date: 31 July 2026 Rotherham Hospice is a charity dedicated to the people of Rotherham, offering specialist palliative and end of life care to our community since 1996. About the Role This is a hands-on apprenticeship for someone who’s passionate about digital marketing and wants to make a difference while they learn. You’ll work alongside our Marketing Communications Manager to help plan, create and deliver campaigns across our social media channels, email platform and website — helping us raise awareness, grow our supporter base and generate vital fundraising income. You could be working on anything from: • Promoting a charity walk to hundreds of participants • Writing copy for a fundraising email that lands in thousands of inboxes • Creating content for Facebook, Instagram, LinkedIn, TikTok and X that could tell the story of our hospice or just what new items are on our café menu • Helping us grow our online presence through SEO and paid social • Analysing campaign data and translating it into clear, useful insight • Supporting the launch of events, appeals and community fundraising challenges • Producing marketing materials that work across digital and printed formats This is a development role, offering the opportunity to gain practical experience within a busy and varied marketing and communications function while working towards a recognised apprenticeship qualification. The role will support learning and progression, with guidance and mentoring provided throughout. Key Responsibilities Content & Campaigns • Support the planning and delivery of multi-channel marketing campaigns acrosssocial media, email, web and print • Create and schedule content across Facebook, Instagram, LinkedIn, TikTok and X —adapting tone and format for each platform • Write compelling copy for fundraising campaigns, events and appeals across digital and printed channels • Help build and send email campaigns using our email marketing platform • Assist in the production of printed materials such as flyers, posters and event collateral, working with suppliers or design tools as required • Contribute creative ideas and see them through to execution Data & Analytics • Monitor and report on campaign performance across channels, including social media, email and website traffic • Analyse campaign results and identify what's working — and what could be improved • Build and maintain basic dashboards using digital analytics tools • Provide regular reporting and insight to inform decision-making and future planning • Develop an understanding of customer insight and how it shapes campaign approach Digital Presence • Support the management and development of our website, keeping content accurate and up to date • Apply basic SEO principles to improve search visibility • Assist with paid social and Pay-Per-Click (PPC) activity • Help maintain and grow our digital audience across all platforms Brand & Communications • Help ensure all marketing output — across every channel — is consistent with our brand voice, visual identity and values • Support the development of communications that speak to different audiences, including donors, volunteers, patients, families and the wider community • Respond to enquiries and comments across social media platforms, representing the hospice warmly and professionally • Support stewardship communications to donors, volunteers and event participants Personal Specification Essential: • A genuine interest in marketing, communications or digital media. • Good written communication skills with attention to detail. • Confidence using digital tools and platforms, including social media and email. • Ability to organise and prioritise tasks in a busy environment. • Willingness to learn, take feedback and develop new skills. • Good interpersonal skills and the ability to work collaboratively with colleagues. • Basic IT skills, including Microsoft Office or similar systems • An understanding that different audiences need different messages, and that different channels serve different purposes. Desirable: • Some experience (paid, voluntary or educational) of creating content, using social media, or contributing to marketing activity. • GCSEs (or equivalent) including English and Maths, or willingness to work towards required standards as part of the apprenticeship. • Some awareness of or interest in print and digital production, brand guidelines or campaign planning. To Apply If you feel you are a suitable candidate and would like to work for Rotherham Hospice, please do not hesitate to apply.