Digital Marketing Executive

Digital Marketing Executive • Location: East Sussex • Job Type: Full-time • Salary: £28-35k Are you a Digital Marketing Executive looking to join a creative team to enhance their online marketing efforts. The ideal candidate will be pivotal in driving brand awareness, generating leads, and improving customer engagement across various digital channels. Day-to-day duties of the role: • Plan, implement, and manage digital marketing campaigns across multiple channels such as SEO, PPC, email, social media, and display advertising. • Monitor and analyse campaign performance using tools like Google Analytics, and report on ROI and key KPIs. • Manage and optimise paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn. • Support the content strategy by creating and scheduling engaging content across websites, blogs, and social platforms. • Conduct keyword research and implement SEO best practices to enhance organic visibility. • Manage social media accounts, including content planning, posting, and engagement. • Assist in email marketing campaigns, from creation to performance tracking. • Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness. • Stay updated with the latest digital marketing trends, tools, and technologies. • Support website updates and improvements to enhance user experience and conversion rates. Required Skills & Qualifications: • Proven experience in a digital marketing role or similar. • Strong understanding of digital marketing channels and techniques. • Experience with analytics tools like Google Analytics and Google Search Console. • Familiarity with paid advertising platforms such as Google Ads and Meta Ads. • Excellent written and verbal communication skills. • Strong analytical mindset and attention to detail. • Ability to manage multiple projects and meet deadlines. • Desirable skills include experience with CMS platforms like WordPress, knowledge of email marketing platforms like Mailchimp or HubSpot, basic understanding of HTML/CSS, experience with marketing automation tools, and graphic design skills using tools like Canva or Adobe Creative Suite. Benefits: • Competitive salary and benefits package. • Opportunities for career progression. • Ongoing training and professional development. • A collaborative and dynamic working environment. Please apply online now if you are interested in being considered for this role.