Digital Marketing Executive

Digital Marketing Executive • Lichfield (Hybrid – Minimum 3 Days in Office) • £35,000 Basic per annum plus Bens • 08:30 – 17:00 (Flexible start available from 07:30) Our client is seeking an experienced digital marketing executive to work closely with the marketing management team. The role will ensure customers receive a consistent digital experience while helping generate and qualify opportunities for the commercial team. Essential Experience • Previous experience in a Digital Marketing Executive, Marketing Executive, or similar role. • Experience using content management systems such as WordPress and/or Drupal. • Strong working knowledge of Google Analytics, Google Search Console, and digital reporting tools. • Good understanding of SEO principles and digital marketing best practices. • Experience working with customer data, reporting systems, and marketing platforms. • Excellent IT skills, including proficiency with Microsoft 365 applications. • Experience using AI tools to improve efficiency and optimise marketing workflows. Desirable Experience • Experience with marketing automation platforms and CRM systems. • Knowledge of workflow automation tools. • Experience using Adobe Creative Cloud applications. • Experience managing website development projects or working with external web agencies. • Previous experience within a B2B environment. Key Responsibilities Website Management & Optimisation • Maintain and update company websites using WordPress and Drupal. • Ensure content is accurate, engaging, and aligned with brand standards. • Support website enhancements and new functionality. • Monitor website performance and recommend improvements. Campaigns & Lead Generation • Support the delivery of digital marketing campaigns across multiple channels. • Create and optimise content to drive engagement and lead generation. • Assist with SEO initiatives to improve online visibility. Digital Performance • Track and analyse website and campaign performance using digital reporting tools. • Produce reports and dashboards to measure marketing effectiveness and identify opportunities. Marketing Systems & Automation • Support CRM, PIM, marketing automation, and other digital platforms. • Assist with data management, customer segmentation, and automated marketing journeys. • Help improve workflows through automation and system integration. Marketing Operations • Provide general support across the marketing function. • Update presentations and marketing materials using Adobe Creative Cloud. • Prepare digital assets for campaigns, exhibitions, and customer communications.