Digital Marketing Executive

Digital Marketing Executive | Greater Manchester | Online Retail | Competitive Salary Zachary Daniels Recruitment are partnering with a fast-growing online retail business to recruit a Digital Marketing Executive. This is an exciting opportunity to join a founder-led, digitally driven business that has built significant momentum online and continues to invest in customer acquisition and digital growth. Operating within a high-growth ecommerce environment, the Digital Marketing Executive will support and deliver activity across paid social, creators, affiliates, influencers and paid search. Paid social is a key growth channel for the business, making this a brilliant opportunity for someone who understands how content, data and digital media work together to drive commercial results. This role would suit a commercially minded digital marketer who enjoys being close to the detail, testing new ideas and seeing the direct impact of their work. The Role The Digital Marketing Executive will play a key role in delivering customer acquisition activity across multiple digital channels, with a particular focus on paid social. Working closely with senior marketing leadership and external partners, you will help identify opportunities to improve performance, scale successful campaigns and drive profitable online growth. This is a hands-on position combining campaign management, creative testing, creator content and performance analysis. Key Responsibilities • Support and optimise paid social activity across Meta and TikTok • Monitor digital marketing budgets and campaign performance • Help deliver customer acquisition activity focused on profitable growth • Test creative, audiences and campaign structures to identify opportunities to improve performance • Source and brief creators to develop high-performing content for digital campaigns • Support influencer, affiliate and ambassador partnerships • Work with external partners across paid search and shopping activity • Monitor CPA, ROAS, revenue contribution and wider channel performance • Produce regular performance reporting and turn data into clear actions • Work closely with ecommerce and marketing teams around product launches, campaigns and key trading periods • Keep up to date with emerging digital channels, platform developments and customer acquisition trends What We're Looking For • Experience in a Digital Marketing Executive, Paid Social Executive, Performance Marketing Executive or similar role • Hands-on experience with Meta advertising, ideally within ecommerce or online retail • Understanding of TikTok and the wider paid social landscape • Commercial understanding of key digital metrics including CPA and ROAS • Experience working with creator, influencer or UGC content would be beneficial • Comfortable analysing campaign performance and making data-led decisions • Exposure to affiliates, influencers, paid search or wider acquisition channels • Curious, proactive and keen to develop across digital marketing • Comfortable working within an entrepreneurial business where ideas can move quickly • Strong communication and organisational skills Why Apply? A brilliant opportunity to join an ambitious ecommerce business at an exciting stage of growth. The Digital Marketing Executive will gain exposure across multiple acquisition channels, work closely with senior leadership and have genuine scope to develop as the digital function continues to scale. BH36232