Digital Marketing Manager

Here's your chance to join a premier professional services firm in Liverpool, regularly voted in the top places to work in the UK, as Digital Marketing Manager. In this hybrid role, you will lead day-to-day digital operations while driving key strategic enhancements; particularly around automation, email marketing, plus developing both topical and evergreen content. Joining a collaborative team, you will manage a Social Media Executive, so you must have some experience coaching and mentoring others and/or leading a small team. What you'll be doing: • Build templates and continuously improve preference-based automated newsletters. • Collaborate with content and web teams to design and optimise evergreen content backed by search insights. • Partner with internal designers to create engaging video/audio assets and work on client acquisition strategies. • Monitor performance using Google Analytics, to provide actionable optimisation insights. • Ensure all multi-channel outputs meet GDPR requirements, digital accessibility standards, and brand guidelines. What you need to bring: • Strong hands-on experience with email/events marketing platforms and CRM systems. • Highly proficient in Google Analytics and Google Search Console to inspire new content. • A proven track record in executing multi-channel functions across SEO, email workflows, and social media. • Practical line management experience coupled with strong stakeholder management skills. • Ideally a CIM or IDM qualification (or currently working towards one) and some lead generation experience. Why you'll love this job: • Competitive Basic Salary: £40-45,000 depending on your skills and experience • Hybrid Working: 3 days in the Liverpool city centre office and 2 days working from home • Work-Life Balance: 25 days annual leave, plus Bank Holidays, and your Birthday off, also Christmas shutdown, and a holiday buy/sell scheme. • Health & Wellbeing: Optional private healthcare cover, fitness allowance, plus other health and wellbeing services. • Family Support: Enhanced family leave and 10 days of fully subsidised backup childcare per year. • Financial Future: Annual bonus scheme, flexible pension, ISA savings options, and life assurance cover. • Travel & Perks: Electric/hybrid vehicle lease scheme, annual travel season ticket loans, and bespoke training opportunities. Don't worry if you don't tick every single box! We're interested to hear about lots of different kinds of skills and experience, and there is training on offer, so please do still apply.