Digital Marketing Manager

The Opportunity: Nigel Wright Group is supporting a well-established, UK-based financial services organisation operating within a regulated and complex environment. The business has a strong market presence and is undergoing a significant digital and marketing transformation, with clear investment and senior leadership backing. As part of this transformation, the organisation is looking to appoint a Digital Marketing Manager to take ownership of digital acquisition and performance marketing activity across both paid and organic channels. This is a newly created role, focused on building in-house capability, reducing reliance on agencies, and driving measurable growth through a more data-led and commercially aligned marketing approach. You will play a key role in connecting digital marketing activity to revenue outcomes, developing scalable acquisition strategies, and embedding a test-and-learn, performance-driven culture. The role will suit someone with a strong blend of hands-on channel expertise, commercial awareness, and analytical capability, who is motivated by the opportunity to shape and scale digital marketing within a growing business. Role Profile: • Own and deliver the digital marketing strategy across SEO, generative search, paid search and paid social • Define and execute an integrated acquisition roadmap aligned to commercial growth objectives • Plan, manage and optimise paid media campaigns to drive efficient lead generation and conversion • Lead SEO and emerging AI search strategy to improve organic visibility and long-term performance • Monitor performance, attribution and ROI, using data to drive continuous optimisation • Work cross-functionally with content, data, web and agency partners to deliver aligned, high-performing campaigns Person Specification: • Proven experience in digital marketing or performance marketing roles • Strong hands-on experience across SEO, paid search and paid social channels • Understanding of AI search / generative engine optimisation and emerging trends • Data-driven mindset, with experience using analytics to optimise performance and ROI • Experience managing campaigns, budgets and driving measurable commercial outcomes • Strong stakeholder management skills, with the ability to operate in complex or regulated environments (financial services experience beneficial but not essential) Other information • Great range of benefits • Hybrid working pattern