Digital Marketing Specialist - B2B

The Digital Marketing Specialist - Hybrid Working role is a B2B Marketing role within the industrial/manufacturing sector requires expertise in creating and implementing effective online marketing strategies. Based in Manchester, this permanent position is within an established team of 5+ team members. Client Details This organisation is a well-established medium-sized company operating in the industrial/manufacturing sector. Known for its commitment to innovation and quality, the company provides a supportive environment and values expertise in the marketing and agency domain. Description The key responsibilities for the Digital Marketing Specialist - B2B role will include: • Develop and execute digital marketing strategies to enhance online presence and brand visibility. • Optimise website content and manage SEO campaigns for improved search engine rankings. • Oversee social media channels to drive engagement and promote products and services. • Monitor and analyse digital marketing performance using analytics tools, providing actionable insights. • Create and manage targeted email marketing campaigns to support business objectives. • Collaborate with internal teams to align marketing efforts with overall company goals. • Stay updated on industry trends and emerging digital technologies to implement best practices. • Coordinate with external agencies and vendors for specialised marketing initiatives. Profile A successful Digital Marketing Specialist - B2B should have: • 3+ years experience in Digital Marketing • A background in B2B product is preferred, but not essential. • Strong knowledge of SEO, and social media management tools. • Experience in analysing marketing data and generating actionable insights. • Proficiency in content creation and campaign management. • Familiarity with digital marketing trends and tools. • Excellent communication and collaboration skills. • A relevant degree in marketing, business, or a related field. • Desirable experience includes a track record of utilising AI in day to day role, and familiarity with Marketing automation systems. • *Comfortable working in a 4 days in office, 1 day from home set up Job Offer On offer for the Digital Marketing Specialist - B2B role: • Competitive salary up to £45K (experience dependent) • Annual bonuses • Permanent role with career growth potential. • Supportive and professional working environment. *Please note this role is 4 days on-site, 1 from home If you are a motivated Digital Marketing Specialist looking to advance your career in Manchester, we encourage you to apply today.