Digital Optimisation Analyst

Wedon’tjust believe in better. We make it happen. Better content. Better products. And better careers.? Working in Tech, Product or Data at Sky is about building the next and the new. From broadband to broadcast, streaming to mobile, Sky Stream to Sky Glass, we never stand still. We optimise and innovate. We turnbig ideasinto the products, content and services millions of people love. And we do it all right here at Sky. Role/Team overview The Digital Optimisation Analystis responsible fordriving a high-performing, data-led digital experience across Sky Business platforms. The role focuses on turning user data into actionable insight,establishingmeaningful performance metrics, and leading optimisation initiatives to improve reach, engagement, and conversion. Acting as a data evangelist, this role champions a culture of continuous improvement across customer-facing digital journeys. Whatyou’lldo • Leaddigital optimisation across Sky Business platforms, owning the A/B testing framework, experimentation backlog, and CRO roadmap • Useanalytics and insight tools toidentifyopportunities, delivering data-led recommendations to improve traffic, engagement, and conversion • Manageand optimise onsite journeys, content, and funnels to enhance customer experience (CX) and performance • Collaboratewith cross-functional teams (UX/UI, developers, product, marketing) to deliver measurable improvements in web performance • Translateexperimentation outcomes into clear recommendations, including impacts to SEO, paid media, and campaign effectiveness • Championa data-driven culture by evangelising analytics tools and ensuring tracking accuracy, including consent and privacy considerations What you'll bring: • Provenexperience in digital analytics, CRO, and optimisation (typically 5+ years in a similar role) • Stronghands-on experience with tools such as Google Analytics, Adobe Analytics, GTM, and A/B testing platforms (e.g. Optimizely) • Demonstratedability to turn data into actionable insight, driving measurable improvements in conversion and engagement • Solidunderstanding of SEO, paid media, digital marketing performance, and customer journey optimisation • Experienceworking with developers, UX/UI teams, and presenting insights to stakeholders at all levels • Excellentanalytical, communication, and stakeholder management skills, with strong organisation and problem-solving capability Benefits andperks There'sone thing peoplecan'tstop talking about when it comes to life at Sky: theperks.Here’sa taster:? • Free Sky TV or NOW package, including Sky Sports and Sky Cinema?? • Pension package?with up to 9% employer contribution • Private healthcare?with mental health support • Aviva Digital GP and dental insurance • Discountson Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect? • Sharesaveand Tech schemes • A range of Sky VIP rewards and experiences? Howyou’llwork We'veadopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 2daysin the office per week. Your office base? Livingston Sky Watermark isourcentral site for Livingston, sitting between Glasgow and Edinburgh.With vibrant office spaces, chill-out areas, andanonsitecanteen,it’sa great placeto work and connect.? The nearest train station is Livingston North. A Sky shuttle</s