Direct Marketing Lead- Acquisition

The Talent Set are proud to be partnering with Addenbrooke’s Charitable Trust (ACT) in their search for their Individual Giving Lead- Acquisition. This role will be pivotal in driving ACT’s supporter acquisition programme. ACT exists to make their outstanding hospitals even better. They raise vital funds to support Addenbrooke’s and the Rosie hospitals — connecting generous people with projects that go beyond the boundaries of NHS funding and help deliver the very best in patient care, clinical outcomes and research. ACT is entering a defining chapter: alongside supporting their existing hospitals, they are helping to bring to life two once-in-a-generation pioneering new hospitals: the Cambridge Cancer Research Hospital and the Cambridge Children’s Hospital. Together, these hospitals will transform healthcare locally, nationally and globally, placing Cambridge at the heart of medical innovation. The role: As the Individual Giving Lead (Acquisition), you will lead , with the support of the Head of Individual Giving, development and delivery of multi-channel campaign, spanning digital, face-to-face, and direct mail, ensuring they attract high-quality new supporters efficiently and at scale. Bringing a data-driven mindset, you will analyse performance, identify insights, and make evidence-based recommendations to optimise campaigns. You will also collaborate closely with colleagues to shape an exceptional, personalised welcome journey that builds long-term loyalty from the very first touchpoint. • Key Responsibilities:Act as the ‘subject matter expert’ for supporter acquisition, contributing to the wider Individual Giving Strategy and devising an annual acquisition plan. • Plan, test, and deliver multi-channel acquisition campaigns to drive donor and income growth. Deliver past patient mailings to engage hospital patients as supporters. • Design and execute a best-in-class, personalised welcome experience for new supporters to maximise lifetime value and long-term loyalty. • Monitor performance against KPIs, tracking cost per acquisition (CPA) and lifetime value (LTV) to ensure effective use of budget. • Stay ahead of external industry trends while ensuring all activities are compliant with the Code of Fundraising Practice and relevant legal policies. • Experience needed:Experience of acquisition within an individual giving or a digital marketing team. • Proven track record of recruiting new supporters (or customers) through a variety of marketing channels. • Experience monitoring, evaluating, and reporting on relevant KPIs. • Strong numeracy skills for budget management and monitoring project spend. • Excellent written and verbal communication skills, with sharp attention to detail. • Strong organisational skills with the ability to manage competing priorities. • Empathy, passion, and enthusiasm for the life-changing work of ACT. • Desirable:Experience utilising Donorfy or a similar CRM system. Why Join ACT? Salary £35,000 2 days a week in the office • They look after their team with a fantastic range of benefits, including:25 days of annual leave + Bank Holidays plus your Birthday off! • Pension Scheme & Group Life Assurance (4x salary) • Health Cash Plan & Employee Assistance Programmes • Enhanced Maternity and Paternity Pay • On-site Leisure Centre access & Cycle to Work Scheme • Staff Discount Schemes & annual eye tests How to Apply To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours. Commitment to Diversity The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.