Director of Tranformers Sales

We are seeking an experienced and commercially driven Director of Sales to lead our sales function during an exciting period of growth. This is a strategic leadership role responsible for developing and executing the company's sales strategy, driving new business opportunities, expanding key customer relationships, and leading a high-performing sales team within the transformer manufacturing sector. The successful candidate will have a proven track record of delivering revenue growth in a manufacturing or industrial environment and will be passionate about building strong customer partnerships while developing and motivating successful sales teams. Key Responsibilities • Develop and implement a comprehensive sales strategy aligned with the company's growth objectives. • Lead, mentor, and inspire the sales team to achieve ambitious revenue and profitability targets. • Identify and secure new business opportunities across utilities, industrial, renewable energy, infrastructure, and OEM markets. • Build and maintain strategic relationships with key accounts, ensuring exceptional customer service and long-term partnership development. • Manage the sales pipeline, forecasting, budgeting, and performance reporting to support business planning. • Work collaboratively with engineering, operations, production, and senior leadership to deliver commercially successful customer solutions. • Negotiate commercial agreements and major contracts while protecting company profitability. • Monitor market trends, competitor activity, and customer requirements to identify opportunities for business growth. • Represent the company at customer meetings, exhibitions, and industry events. • Drive a culture of accountability, continuous improvement, and customer excellence across the sales function. The ideal candidate will demonstrate: • Proven experience leading sales teams within a manufacturing, engineering, or industrial business, ideally within the transformer or electrical equipment industry. • A strong track record of creating new business opportunities and delivering sustained revenue growth. • Extensive experience managing and developing key customer accounts. • Exceptional leadership skills with the ability to coach, motivate, and develop high-performing teams. • Strong commercial awareness with excellent negotiation and influencing skills. • Experience developing sales strategies, forecasts, budgets, and KPIs. • Excellent relationship-building and stakeholder management abilities across all organisational levels. • A proactive, results-oriented approach with the ability to thrive in a fast-growing business environment. • Strong communication and presentation skills. • Willingness to travel to customer sites and industry events as required. Key Competencies • Strategic Sales Leadership • Business Development • Account Management • Team Leadership and Development • Commercial Negotiation • Revenue Growth • Customer Relationship Management • Market Development • Sales Forecasting and Pipeline Management • Cross-Functional Collaboration Within this role, you will successfully build and lead a high-performing sales organisation, deliver sustainable revenue growth, strengthen strategic customer relationships, expand into new markets, and play a pivotal role in shaping the future success of a growing transformer manufacturing business.