Head of Brand Marketing

Our client a beauty brand is seeking a Head of Brand Marketing. This is a strategic leadership role at the intersection of creative and marketing. You'll translate brand vision into a high-output, well-resourced creative function — making sure the team produces the right work, at the right volume, for the right channels. You'll define our social, influencer and PR strategies, own brand positioning, and act as the critical link between our creative teams and our marketing performance. Crucially, you'll be a leader in managing resource and capacity — understanding workloads quickly, ensuring we get the most from the team we have, and building the case to scale the team in line with demand. You'll report directly to the Digital Director. WHAT YOU'LL OWN BRAND & CREATIVE LEADERSHIP Set and lead the overarching brand positioning and creative direction for the brand. Lead, manage and develop the creative team — in-house creatives, content producers and freelance/agency resource Quickly understand team workloads and capacity, identify bottlenecks, and ensure the team consistently delivers high-impact work Forecast resourcing needs and drive decisions on team size and structure based on demand and growth priorities Connect creative output directly to marketing performance — every piece of work has a clear purpose and a measurable role in the funnel STRATEGY Define and own the social media strategy across all organic channels Define and own the influencer / creator strategy — from talent selection through to brief, output and impact Define and own the PR strategy to grow brand awareness, authority and earned coverage Ensure all strategies ladder up to a single, coherent brand vision CROSS-FUNCTIONAL IMPACT Partner closely with the Digital Director and performance/paid teams so creative fuels both brand-building and conversion Act as the bridge between creative and marketing output, so brand and performance pull in the same direction Use insight and data to prioritise work, evaluate impact and continuously raise the creative bar Requirements: A strong creative background Proven experience managing creative teams and resource, including capacity planning and scaling teams Beauty industry experience Experience defining social, influencer and PR strategies and owning brand positioning A genuinely strategic operator Experience linking creative output to marketing performance Experience in a company with £20M+ annual revenue In-house brand experience preferred Experience in a fast-paced, high-growth consumer brand Comfortable working with content creators and a creator-led marketing model