Head of Digital Marketing and Ecommerce

Head of Digital Marketing & EcommerceSalary: £60,000–£70,000 DOE Location; Birmingham, Hybrid We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands. Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You'll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results. Key Responsibilities • Develop and deliver digital marketing strategies across paid, owned and organic channels. • Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion. • Manage website content, merchandising, promotional campaigns and product launches. • Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation. • Monitor website performance, identifying opportunities to increase traffic, engagement and online sales. • Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights. • Manage digital marketing budgets and work closely with external agencies to maximise ROI. • Oversee marketing technology, reporting tools and platform integrations to improve efficiency. • Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance. • Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns. What You'll Bring • Proven experience in a senior digital marketing and ecommerce role. • Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice. • A commercial mindset with the ability to use data to drive decisions. • Experience managing websites, digital campaigns and agency relationships. • Excellent leadership, communication and project management skills. • A proactive approach with the ability to balance strategic thinking and hands-on delivery. What's on Offer • £60,000–£70,000 DOE • Hybrid working options (3 days a week in the office) • Generous holiday allowance • Employee discounts • Ongoing learning and career development opportunities • A collaborative, supportive culture where innovation is encouraged and success is celebrated If you're a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we'd love to hear from you.