Job description
Head of Retail
Beer/Cider
£80000 - £100000 + benefits
• Location: Remote
• Reporting to: Managing Director
Join an innovative and entrepreneurial drinks business with a proud heritage as Head of Retail. This role is pivotal in leading their retail channel strategy and strengthening partnerships across major UK supermarket groups, driving sustainable growth and profitability.
Day-to-day of the role:
• Own and develop strategic relationships with major grocery retailers including Tesco, Waitrose, Morrisons, and other key accounts.
• Lead all customer negotiations, annual business planning, and joint growth initiatives.
• Create and execute customer strategies that deliver volume, revenue, and profit growth.
• Establish as a trusted long-term retail partner through exceptional account management and customer engagement.
• Lead the commercial strategy for our private label and white label portfolio.
• Collaborate with NPD, Production, and Supply Chain teams to bring new products successfully to market.
• Manage tender processes, pricing negotiations, and contract renewals.
• Deliver agreed revenue, profit, and market share targets.
• Analyse market, customer, and competitor trends to identify growth opportunities.
• Drive effective pricing strategies while protecting profitability.
• Lead regular business reviews with customers and internal stakeholders.
Required Skills & Qualifications:
• Significant experience within FMCG, drinks or food manufacturing (Beer/cider preferred).
• Strong track record of managing relationships with major UK grocery retailers.
• Experience leading commercial negotiations and complex customer partnerships.
• Knowledge of private label, own label, or white label product development and supply.
• Demonstrable success delivering revenue and profit growth.
• Experience leading and developing commercial teams.
• Exceptional relationship-building and influencing skills.
• Strategic thinker with strong commercial acumen.
• Entrepreneurial mindset and growth-oriented approach.
• Strong negotiation and stakeholder management capabilities.
• Excellent analytical and financial understanding.
• Resilient, proactive, and results-driven.
• Passion for consumer brands and the retail environment.
Benefits:
• Opportunity to work in a dynamic, innovative environment.
• Chance to lead and shape major retail strategies and partnerships.
• Be part of a company that values creativity and initiative.
This role is sure to attract a high level of interest - so if interested, please do not hesitate to apply.