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Head of Retail

Reed·Bristol (South West England)RemoteLead
£80 000 – £100 000 / year
Vox Summary
  • Role Overview: Lead retail channel strategy, manage key UK grocery retailer relationships, and drive growth and profitability in a drinks business.
  • Key Requirements: Experience in FMCG, drinks or food manufacturing; managing relationships with UK grocery retailers; leading negotiations; developing private label products; delivering revenue growth.
  • Conditions & Benefits: Remote location; senior leadership role; attractive salary (£80,000 - £100,000) plus benefits; opportunity to shape major retail strategies.
  • Skills & Qualifications: Strong relationship-building, commercial acumen, negotiation skills, strategic thinking, team leadership, analytical and financial understanding.
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Job description

Head of Retail Beer/Cider £80000 - £100000 + benefits • Location: Remote • Reporting to: Managing Director Join an innovative and entrepreneurial drinks business with a proud heritage as Head of Retail. This role is pivotal in leading their retail channel strategy and strengthening partnerships across major UK supermarket groups, driving sustainable growth and profitability. Day-to-day of the role: • Own and develop strategic relationships with major grocery retailers including Tesco, Waitrose, Morrisons, and other key accounts. • Lead all customer negotiations, annual business planning, and joint growth initiatives. • Create and execute customer strategies that deliver volume, revenue, and profit growth. • Establish as a trusted long-term retail partner through exceptional account management and customer engagement. • Lead the commercial strategy for our private label and white label portfolio. • Collaborate with NPD, Production, and Supply Chain teams to bring new products successfully to market. • Manage tender processes, pricing negotiations, and contract renewals. • Deliver agreed revenue, profit, and market share targets. • Analyse market, customer, and competitor trends to identify growth opportunities. • Drive effective pricing strategies while protecting profitability. • Lead regular business reviews with customers and internal stakeholders. Required Skills & Qualifications: • Significant experience within FMCG, drinks or food manufacturing (Beer/cider preferred). • Strong track record of managing relationships with major UK grocery retailers. • Experience leading commercial negotiations and complex customer partnerships. • Knowledge of private label, own label, or white label product development and supply. • Demonstrable success delivering revenue and profit growth. • Experience leading and developing commercial teams. • Exceptional relationship-building and influencing skills. • Strategic thinker with strong commercial acumen. • Entrepreneurial mindset and growth-oriented approach. • Strong negotiation and stakeholder management capabilities. • Excellent analytical and financial understanding. • Resilient, proactive, and results-driven. • Passion for consumer brands and the retail environment. Benefits: • Opportunity to work in a dynamic, innovative environment. • Chance to lead and shape major retail strategies and partnerships. • Be part of a company that values creativity and initiative. This role is sure to attract a high level of interest - so if interested, please do not hesitate to apply.

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Original source
reed.co.uk
Posted
Jul 20, 2026 · true date
Last verified
2 hours ago
Quality score
65/100
Salary stated30
Company identified0
applyUrl0
postedAt15
Complete description20

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