Lead Data Analyst

A market leading organisation is seeking a personable and analytical Lead Data Analyst to join its team based in Stoke-on-Trent. Please note, this role is hybrid - 3 days in the office and 2 from home. This is a business-critical position offering the opportunity to shape how the organisation uses data to drive performance, improve decision-making, and support future growth. It will suit someone who enjoys analysing complex datasets, developing meaningful insights, and helping stakeholders make smarter, evidence-based decisions. You will take ownership of the organisation’s business intelligence and reporting landscape, ensuring information is accurate, accessible, and effectively managed while identifying opportunities to enhance analytics capabilities and reporting processes. Working closely with teams across the business, you will gain a strong understanding of operational and strategic objectives and deliver dashboards, reporting, and insights that improve efficiency, performance, and business outcomes. Alongside the day-to-day management of reporting, analytics, and data quality initiatives, you will contribute to wider projects aimed at improving the use of data across the organisation. You will also act as a trusted point of contact for stakeholders, helping teams maximise the value of data through effective reporting, analysis, and performance measurement, while providing guidance and support to a Data Analyst. To be considered for this role, you must possess a strong blend of technical capability, commercial awareness, and excellent interpersonal skills. You should be comfortable working with large datasets, developing dashboards and reports, and presenting insights to both technical and non-technical audiences. Strong analytical skills, attention to detail, and a proactive approach to problem-solving are essential. This role would suit an experienced Senior Data Analyst, Lead Data Analyst, BI Analyst, or analytics professional who enjoys variety, collaboration, and having a genuine impact on business performance. Previous experience with business intelligence, analytics, reporting, and data management is highly desirable, alongside strong skills in SQL, Power BI, Excel, or similar analytics platforms. This is an excellent opportunity to join a successful and evolving organisation where you can make a visible impact, develop leadership experience, and help shape the future of data-driven decision-making.