Marketing Analyst

Are you passionate about turning data into actionable marketing insights? Do you enjoy analysing campaign performance, identifying trends, and shaping strategy through data? Are you confident working with segmentation, research, and reporting to drive better marketing outcomes? If you can answer yes to the above questions, then this could be the PERFECT role for you! Reed Marketing & Creative are currently working with a growing and well-established organisation who are looking for a Marketing Analyst to join their team. Key Responsibilities: • Take ownership of analysing marketing campaign performance across multiple channels, providing clear insights and recommendations • Build and maintain robust reporting frameworks to track performance trends, identify opportunities, and support business growth • Collect and interpret data from digital, email, direct mail, and paid channels to evaluate campaign effectiveness and ROI • Develop and refine customer segmentation strategies to improve targeting, personalisation, and conversion rates • Collaborate with internal teams to implement segmentation models into CRM systems and enhance marketing capability • Produce targeted campaign audiences for marketing activity across email, direct channels, and digital platforms • Conduct market and competitor research to understand trends, positioning, and opportunities • Develop customer profiles and audience insights to support more effective messaging and targeting strategies • Champion a test-and-learn approach, identifying areas for optimisation and measuring impact across campaigns • Provide strategic insight to the wider marketing function, ensuring data-driven decision-making is embedded across activity The successful candidate will: • The position requires strong technical skills, particularly in SQL (you must be able to write SQL) and analytics tools such as Power BI or Tableau. • Have significant experience within a data-led marketing or analytics role • Be highly proficient in Excel and comfortable working with analytics and reporting tools • Demonstrate strong analytical thinking, with the ability to interpret complex data and translate it into actionable insights • Have experience working with campaign measurement and performance tracking across multiple channels • Understand customer segmentation techniques and how they drive improved marketing outcomes • Be confident working in a fast-paced, evolving environment • Possess excellent communication skills, with the ability to present findings clearly to stakeholders • Be naturally curious, proactive, and confident in challenging ideas to drive improvement • Have strong problem-solving skills and the ability to work independently when required • Be collaborative and able to build effective working relationships across teams In return you will receive: A salary paying circa £50K depending on experience + Bonus + office-based working + benefits package + the opportunity to play a key role in shaping data-driven marketing performance within a growing organisation If you are keen to know more about this fantastic opportunity as a Marketing Analyst, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading.