Marketing Manager

Product & Growth Manager • Location: Remote/Home Based (with occasional travel to the South of England) • Salary: £45,000 - £60,000 DOE + Benefits • Hours: Full-Time • Contract: Permanent We are excited to offer an opportunity for an ambitious and commercially minded Product & Growth Manager to join a growing specialist services organisation. This role is ideal for someone who is driven to enhance business-to-business products and services, ensuring effective product positioning, proposition development, and lead generation. Day-to-day of the role: • Product & Proposition Development: • Develop compelling product and service propositions that resonate with target markets. • Translate technical details into clear, customer-focused messaging that highlights the value of our offerings. • Support go-to-market strategies for new and existing services, ensuring optimal presentation and packaging. • Continuously analyse market trends, customer needs, and competitive landscape to refine product offerings. • Marketing & Campaign Delivery: • Design and implement effective multi-channel marketing campaigns. • Manage and enhance website content, including landing pages and product descriptions. • Create high-quality sales collateral, presentations, and marketing materials. • Write engaging content for various platforms such as articles, case studies, and email campaigns. • Demand Generation & Growth: • Spearhead lead generation initiatives to drive enquiries and revenue growth. • Optimize customer journeys and conversion opportunities across all digital platforms. • Monitor and analyse campaign performance to continuously improve marketing effectiveness. • Market Insight & Commercial Support: • Conduct thorough market and competitor research to stay ahead of industry trends. • Gather and utilise insights from customers and internal stakeholders to inform strategic decisions. • Support broader commercial growth initiatives with actionable insights and robust execution. Required Skills & Qualifications: • Proven experience in B2B marketing, preferably within sectors like Professional Services, Consultancy, or SaaS. • Strong commercial acumen with a clear understanding of revenue generation processes. • Excellent copywriting and communication skills, capable of crafting compelling messages. • Proficiency in using CRM and marketing automation platforms. • Robust project management skills, with the ability to manage multiple initiatives simultaneously. • Confidence in engaging and influencing senior stakeholders. • A practical, hands-on approach to marketing and growth activities. Benefits: • Competitive salary ranging from £45,000 to £60,000, dependent on experience. • Fully remote working with flexible arrangements. • Direct interaction with senior leadership, offering significant exposure and impact. • High levels of autonomy and ownership over projects. • Opportunities for career advancement in a supportive and collaborative environment. • Comprehensive benefits package designed to support your professional and personal growth. To apply for the Product & Growth Manager position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.