Marketing Manager

We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester. You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in-house marketing resource. This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resource. Responsibilities: • Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets. • Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing. • Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking. • Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads. • Oversee website, SEO, and content marketing through WordPress. • Manage social media and maintain an active online presence. • Coordinate external agencies and freelancers for design, photography, video, and marketing materials. • Plan trade shows and events from start to finish. • Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters. • Support product launches and new business initiatives. • Track KPIs and ROI, reporting directly to the Managing Director. • Manage the marketing budget and potentially supervise future marketing staff. Requirements • Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools • Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management • Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management • Competent using WordPress for content management and website administration • Strong working knowledge of Google Analytics 4, able to extract actionable insight from data • Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management • Comfortable briefing and managing external creative agencies and freelancers • Experience managing marketing budgets and producing structured management reports • Marketing degree or CIM qualification preferred; B2B sector experience essential • Experience working alongside a sales team in a lead-generation-focused environment Benefits Salary- £50,000 basic Plus profit related bonus Hours: 7.30am - 4.30pm, 30mins for lunch. Please note- this is an office based role IND25