Marketing Manager

An exciting opportunity has arisen for an experienced Marketing Manager to join a leading events business, taking ownership of the marketing strategy for one of the UK's largest and most recognised consumer exhibitions. This is a hands-on role where you'll lead the planning and delivery of integrated, multi-channel marketing campaigns to drive visitor attendance, ticket sales and brand engagement. Working closely with senior leadership and cross-functional teams, you'll play a key role in shaping the future growth of a flagship live event. The RoleAs Marketing Manager, you'll be responsible for developing and executing high-impact marketing campaigns across digital, traditional and partnership channels. This is a fast-paced position requiring both strategic thinking and hands-on campaign delivery. Key responsibilities include: • Developing and delivering integrated multi-channel marketing campaigns. • Driving visitor acquisition, retention and engagement through CRM and audience segmentation. • Managing campaigns across email, website, paid digital, social media, PR, TV, radio and press. • Building relationships with sponsors, media partners, ambassadors, influencers and third-party partners. • Managing external agencies including creative, digital, PR and media buying. • Monitoring campaign performance using analytics and CRM data, providing insight and recommendations. • Leading the onsite marketing delivery during the live event. • Managing website content, SEO and digital assets. • Collaborating with Sales, Operations, PR and Event teams to deliver commercial objectives. • Contributing fresh ideas to support the continued growth and evolution of the event. About YouWe're looking for an experienced marketing professional who enjoys taking ownership of campaigns and thrives in a fast-moving events environment. You'll ideally have: • At least 5 years' experience in event marketing or a similar senior marketing role. • Proven success delivering integrated, multi-channel marketing campaigns. • Experience managing PR activity and developing strategic partnerships. • Strong digital marketing knowledge, including Google Analytics, CRM platforms, CMS and email marketing systems. • Excellent analytical skills with the ability to optimise campaigns using data. • Outstanding communication and stakeholder management skills. • Experience managing multiple projects and delivering to tight deadlines. • Content creation and copywriting experience. • A proactive, creative and commercially minded approach. Marketing qualifications such as CIM or IDM would be advantageous but are not essential. What's on Offer • Opportunity to work on one of the UK's most established consumer events. • High-profile, varied role with significant ownership and responsibility. • Supportive and collaborative working environment. • Genuine opportunity to influence the future growth of a flagship event. • Career development within a successful and growing events business. If you're an experienced Marketing Manager looking for your next challenge and want to work on a large-scale live event with real impact, we'd love to hear from you. To apply, please contact David or Adam at Greys Specialist Recruitment.