Performance Marketing Manager

Performance Marketing Manager - Fashion Brand Essex Salary - Upto £50k Zachary Daniels are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion. The Role: The Performance Marketing Manager will be responsible for developing, executing and optimising paid media activity across Meta, Google and TikTok, with opportunities to expand into additional channels. This hands-on role will involve managing significant advertising budgets, scaling customer acquisition, improving profitability and identifying new opportunities for growth. Key Responsibilities: • Own and manage the paid media strategy across Meta, Google, TikTok and additional growth channels. • Build, launch and optimise campaigns across all paid acquisition platforms. • Manage Google Performance Max, Shopping, Search and Remarketing campaigns. • Monitor campaign performance daily and make data-driven optimisation decisions. • Monitor and analyse paid media performance across daily, weekly and monthly reporting cycles. • Track key performance metrics including NC-CPA, ROAS, POAS, MER, CAC and customer acquisition trends. • Use attribution platforms such as Triple Whale to support budget allocation and scaling decisions. • Work closely with creative teams to develop high-performing advertising assets. • Identify emerging creative trends within the fashion, retail and e-commerce space. • Develop compelling ad copy, hooks and calls-to-action. • Create structured testing frameworks across creatives, audiences, offers and landing pages. • Manage and allocate advertising budgets across paid media channels. • Adjust spend based on performance, profitability and business priorities. About You: • 3-5 years' experience managing paid media campaigns within an e-commerce, retail, fashion or DTC environment. • Proven experience scaling profitable campaigns and delivering measurable revenue growth. • Strong expertise across Meta Ads Manager, Google Ads, Google Merchant Centre and GA4. • Experience using attribution platforms such as Triple Whale or similar tools. Why Apply: • Join a fast-growing e-commerce brand with ambitious plans for continued growth and expansion. • Take ownership of a high-impact paid acquisition strategy across Meta, Google, TikTok and emerging channels. • Have direct responsibility for scaling customer acquisition and driving measurable commercial results. • Manage significant advertising budgets and play a key role in shaping marketing investment decisions. • Work closely with senior leadership and cross-functional teams across creative, e-commerce and operations. BH36794