PPC Digital Marketing Specialist

My client is looking for a PPC Specialist to join their team in either the London, St Albans or Cheltenham office. This is a pivotal role, leading our PPC (Google Ads and Paid Social) team, so you’ll need several years of experience. Responsibilities • Build, execute, and manage PPC campaigns across Google Ads and various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter • Perform thorough keyword research, ad grouping, and audience targeting to optimise campaign reach and effectiveness • Monitor and adjust bids, budgets, and campaign settings to ensure maximum ROI and adherence to budget constraints • Analyse campaign performance data, generate detailed reports, and provide actionable insights • Collaborate with cross-functional teams to integrate PPC campaigns with overall client marketing strategies • Stay current with PPC and paid social trends, tools, and best practices to continuously refine and enhance campaign strategies • Implement A/B testing to compare different campaign strategies and improve overall results • Participating in client meetings to present campaign results, discuss strategies, and gather feedback You’ll be • Analytical and data orientated • A team player • A problem solver • Willing to share your knowledge and expertise with the rest of the team • Someone who embraces success and failure equally – there’s no room for egos You’ll have • Several years of PPC (Google Ads and Paid Social) experience • An in-depth knowledge of PPC best practices - bidding strategies and best practices • Excellent analytical skills to interpret data and adjust campaigns to meet objectives (proficiency in Google Analytics desired) • A desire to see our clients succeed • A strong attention to detail • A growth mindset – you’ll be aware of your strengths and weaknesses and willing to work on them You’ll get • Generous holiday allowance starting at 23 days plus bank holidays, rising to 30 days • A 4-day week on the last week of the month (10 extra lie-ins a year!) • Flexible working opportunities • A competitive salary and bonus of up to 10% • Opportunities to train and develop, go to conferences and share your knowledge with others • Proactive career development – we’re a growing company and love to see our team grow with us • Company pension • Company healthcare plan • Maternity and paternity benefits, plus flexibility for parents to make sure that you never miss the school play • Innovative, exciting and supportive environment • A fun, friendly team environment: twice-yearly team nights away, team socials and lunches, charity challenges, a great deal of banter and a healthy competitive spirit Job Types: Full-time, Permanent Pay: £35,000.00-£50,000.00 per year Benefits: • Casual dress • Company events • Company pension • Work from home • Hybrid working