Sales Manager

Sales Manager West Midlands £40,000 - £45,000 + Bonus Full-Time, Permanent Ready to lead a high-performing sales team and make a genuine commercial impact? An exciting opportunity has arisen for an experienced Sales Manager to join a successful, established business that supplies products into a diverse customer base. We're looking for a commercially minded sales leader who enjoys developing people, driving performance and delivering sustainable growth. If you have a background leading product sales teams and are passionate about creating high-performing teams, this could be the next step in your career. Key Responsibilities • Lead, coach and develop a team to achieve ambitious sales and profitability targets • Develop and implement commercial sales strategies that support business growth • Drive collaboration across sales teams to maximise customer opportunities • Analyse sales performance, forecasts and market trends to identify opportunities for improvement • Take ownership of pricing strategy to maximise margins while maintaining customer value • Build and maintain strong customer relationships, supporting key accounts where required • Identify and implement process improvements that enhance efficiency and customer experience • Monitor competitor activity and respond with effective commercial initiatives • Foster a positive, customer-focused culture built around accountability, collaboration and continuous improvement About You • Previous experience in a Sales Manager or similar commercial leadership role • A proven track record of leading and motivating successful sales teams • Experience selling physical products within sectors such as manufacturing, automotive, engineering, industrial, steel or similar • Strong commercial awareness with the ability to interpret sales data, produce forecasts and make informed business decisions • Excellent communication and influencing skills, with the confidence to engage stakeholders at all levels • A hands-on leadership style with a passion for coaching, developing and inspiring people • A proactive mindset, always looking for ways to improve performance, processes and customer outcomes