Senior Account Director (Shopper & Experiential Activation)

Senior Account Director (Experiential & Shopper Activation), Maidenhead / Hybrid – Up to £70K Are you an experienced experiential Senior Account Director ready to take the next step? Do you combine senior client leadership and commercial thinking with a genuine understanding of what it takes to deliver outstanding live campaigns? We're looking for a Senior Account Director to join a leading brand experience agency, overseeing major client relationships and delivering high-profile experiential, shopper activation and integrated brand campaigns for some of the world's biggest consumer brands. This is a senior leadership role for someone who has built their career within experiential and brand activation agencies. You'll lead accounts strategically and commercially, while remaining close enough to campaign delivery to understand the realities of production, staffing, logistics and live execution. Working across FMCG, retail, food, health & beauty and consumer brands, you'll lead a portfolio of campaigns, develop senior client partnerships, grow accounts and mentor Account Directors and Campaign Managers across the team. What you'll be doing * Lead senior client relationships, developing trusted strategic partnerships across key accounts. * Oversee the end-to-end delivery of experiential, shopper activation, sampling and integrated brand campaigns. * Lead accounts strategically, identifying opportunities to innovate, add value and grow client relationships. * Translate client briefs into clear strategic and operational campaign plans. * Work closely with creative, production, staffing, logistics and operational teams to ensure exceptional campaign delivery. * Oversee multiple campaigns from brief through to live execution, reporting and evaluation. * Take commercial ownership of accounts, managing budgets, forecasting, profitability and margin targets. * Identify and develop new business opportunities within existing and prospective clients. * Lead pitches, proposals and senior client presentations. * Lead, mentor and develop Account Directors and Campaign Managers, providing strategic, commercial and operational guidance. * Analyse campaign performance and identify opportunities to improve future activity. * Ensure consistently high standards of client service and campaign execution across the portfolio. We're looking for someone who has * Significant senior-level experience within an **experiential or brand experience agency**. * Strong experience delivering campaigns for FMCG, retail, grocery, food, health & beauty or major consumer brands. * A deep understanding of **experiential and shopper activation**, including hands-on knowledge of how campaigns are delivered across production, staffing, logistics and live environments. * Experience overseeing large-scale experiential campaigns from initial brief through to execution. * Excellent senior client relationship and stakeholder management skills. * A proven track record of growing accounts and identifying new commercial opportunities. * Strong financial acumen, with experience managing budgets, forecasting, profitability and P&L. * Experience leading and developing Account Directors, Campaign Managers or wider client services teams. * Excellent communication, presentation and negotiation skills. * The ability to manage multiple complex campaigns and priorities within a fast-paced agency environment. * A full UK driving licence and flexibility to travel to client sites and live events when required. Why join? You'll join one of the UK's leading brand experience agencies, delivering award-winning campaigns for some of the world's most successful consumer brands. This is an opportunity to take a senior role within a growing client services team, combining strategic account leadership, commercial ownership and team development with the delivery of exciting experiential and shopper campaigns. Hybrid working is available, with three days per week in the Maidenhead office alongside travel to client sites and live activations during busy periods. Salary up to £70K, depending on experience, alongside excellent career progression and a comprehensive benefits package. If you're a senior experiential agency leader who understands both the commercial strategy and the realities of delivering brilliant live campaigns, we'd love to hear from you. If you're the Senior Account Director we're after, get in touch quoting reference AP1173b when applying for this role.