Senior Brand Activation Manager

Take the lead in driving impactful brand activation campaigns as a Senior Brand Activation Manager in the Beauty and Wellness sector. This permanent role offers a chance to make meaningful contributions to brand growth and visibility Client Details This opportunity is with a well-established organisation in the FMCG sector, known for its innovative approach to marketing and branding. The company operates as a medium-sized business and is committed to delivering high-quality products to its customers. Description A Successful Senior Brand Activation Manager will have the following responsibilities: • Develop and execute brand activation strategies to enhance market presence. • Coordinate with internal marketing teams and external agencies to ensure campaign alignment. • Monitor and analyse campaign performance, providing actionable insights to optimise results. • Ensure brand consistency across all marketing channels and touch points. • Manage budgets effectively to maximise return on investment. • Identify and leverage market trends to develop innovative activation initiatives. • Collaborate with sales teams to align brand activation plans with business objectives. • Prepare and present reports on campaign performance to stakeholders. Profile A successful Senior Brand Activation Manager should have: • A strong background in FMCG marketing or brand activation, ideally in beauty, wellness or similar. • Proven experience in managing multi-channel marketing campaigns. • Excellent analytical skills to evaluate campaign performance. • Strong project management and organisational abilities. • Solid understanding of consumer behaviour and market dynamics. • Effective communication and stakeholder management skills. Job Offer • Competitive salary. • Permanent position currently based in Berkshire. • Opportunity to work within a respected organisation in the FMCG industry. • Potential for professional growth and career development. • Additional benefits to be confirmed upon offer. If you are passionate about brand activation and looking for a rewarding role in the FMCG sector, we encourage you to apply today