Senior Data Analyst

Location: London (2 days onsite) Contract Length: 3 months IR35 Status: Outside IR35 Rate: £400 per day Start Date: ASAP (max 2 weeks' notice) Overview We're looking for a highly proactive Senior Data Analyst with strong experience in marketing technology and performance analytics. This role requires someone who can uncover insights, drive initiatives, and influence stakeholders through data-led recommendations. Key Responsibilities • Proactively identify opportunities and demonstrate value to stakeholders through actionable insights • Influence and challenge stakeholders with data-driven recommendations • Perform customer segmentation and deep customer behaviour analysis • Analyse product interactions and customer journeys to optimise performance • Deliver insight-led recommendations across: • Customer add-on history • Retention strategies and test-and-learn approaches • Identification of the most profitable customer segments • Monitor and analyse churn and marketing performance metrics • Explore and leverage untapped data sources, including: • Handset data • Customer service data • Assess emerging products and advise on strategic direction Skills & Experience • Proven experience as a Senior Data Analyst within marketing or customer-focused environments • Strong background in customer segmentation, loyalty, and marketing analytics • Experience translating data into clear commercial insight and strategy • Proficiency in: • SQL • Python and/or R • Power BI Industry Experience • Experience within telecommunications or fast-paced retail environments is highly desirable Key Traits • Proactive, inquisitive, and commercially driven • Strong stakeholder management and influencing skills • Ability to turn complex data into clear, actionable insights