Senior Marketing Manager

Senior Marketing Manager (B2B SaaS) - York (Hybrid)£60,000 - £80,000 + benefits We're working with a bootstrapped B2B SaaS business in the HR / workforce space, hiring a Senior Marketing Manager to take ownership of their performance and demand generation function. On paper, this is a Senior Marketing Manager role - but in reality, it's much closer to owning the growth / performance side of a Head of Marketing remit, sitting alongside a newly appointed Head of Brand. This is an opportunity to step into a business with strong foundations already in place and a clear need to bring structure, consistency and scalability to marketing. The business • Bootstrapped SaaS - no external investment, so a very commercial, product-led culture • Focused on sustainable growth and measurable outcomes vs "growth at all costs" • Established inbound engine already in place (SEO, paid, referrals etc.) • Operating in a high-volume SMB market (sub-250 employees), with subscription-based deals ranging from a few hundred to ~£10k The roleYou'll take ownership of how marketing performs and is delivered across the business - focusing on pipeline growth, conversion and execution quality. Key responsibilities include: • Owning pipeline performance - trials, demos, conversion rates and overall marketing efficiency • Managing and optimising core channels across digital (SEO, paid, lifecycle, CRM, website) • Improving conversion across the funnel, getting more from existing demand • Bringing structure to marketing - campaign planning, delivery cadence, reporting and processes • Driving consistency and quality across content, campaigns and execution • Managing a small in-house team (content + marketing exec level) • Overseeing external partners / agencies where needed This is a hands-on, commercially focused role - ideal for someone who enjoys both thinking strategically and making things happen day-to-day. What they're looking for • B2B SaaS or tech marketing experience (ideally SMB / high-volume environments) • Strong understanding of performance marketing and multi-channel execution • Experience improving marketing performance and driving pipeline growth • Comfortable managing people, outputs and external partners • Organised, structured and able to bring consistency to delivery • Proactive mindset - someone who takes ownership and drives things forward Why join? • Genuine ownership of a full marketing function (not just a channel role) • Opportunity to shape and scale a marketing engine with strong existing demand • High visibility role reporting directly to the co-founder • Clear progression opportunity as the business continues to grow • Non-corporate, collaborative culture with real autonomy and trust Location: York (2 days per week in office) Salary: £60-80k If you're looking for a role where you can have real impact, take ownership, and build something properly - we'd love to speak.