Social Media & Content Creator

Role: Social Media & Content Creator- Wakefield Salary: £33k- £35k DOE Hours: Monday- Friday 40 hours per week Benefits: • Hybrid Working 3: days in office • Flexible Working Times • Social events • Pension scheme • Health and wellbeing initiatives Position Overview: Elevation Recruitment are partnering with a fast growing manufacturer and e-commerce retailer. Unlike many online competitors, they design and manufacture our own products right here in the UK. Organic social content will play an increasingly important role in driving awareness, increasing engagement, strengthening brand relevance and supporting long-term commercial growth. This is an opportunity to join a fast-moving business and help shape how our brands show up across social platforms at scale. Job Summary Reporting to the Marketing Manager, we’re looking for a highly creative, culturally connected and commercially driven Social Media and Content Creator to own and scale our organic social presence across a portfolio of leading home and brands. This role goes far beyond publishing content. You’ll operate as an in-house content creator, storyteller and growth driver developing ideas, creating social-first campaigns and building content that increases brand awareness, audience engagement and ultimately contributes to commercial growth. Working across multiple brands and channels, you’ll create content ecosystems rather than isolated posts developing repeatable formats, content series and audience-led storytelling designed to grow reach, community and customer demand. This is a highly hands-on role for someone obsessed with content, trends and platform behaviour, but equally comfortable using data and performance insight to guide creative decisions. The focus is on organic content strategy, content production, community growth and performance optimisation aligned to wider brand and business objectives. Responsibilities: Organic Social content strategy & Growth • Own and evolve the organic social content strategy across multiple brands. • Build scalable content frameworks balancing: • Brand storytelling • Product education • Trends and culture • Seasonal activity • Inspiration-led content • Community engagement • Commercial priorities • Identify opportunities to increase social discoverability, relevance and audience demand. • Develop content pillars, recurring content series and repeatable social formats designed to drive sustainable audience growth and engagement Content Creation & Creative Production • Own end-to-end content creation across Instagram, Facebook, TikTok, Pinterest, YouTube and emerging platforms. • Translate wider brand campaigns, product launches and seasonal activity into platform-native content tailored to each channel. • Create content that balances creativity, entertainment, inspiration and commercial impact. • Short-form video • Static content • Carousels • Stories • Motion content • Social-first campaign assets Campaign Development & Creative Ideation • Develop and lead ideas for organic social campaigns, launches and ongoing content series. • Identify reactive content opportunities and bring ideas to market quickly. • Drive a culture of creative experimentation and continuous testing. • Generate fresh, proactive ideas aligned to: • Platform behaviour • Audience interests • Cultural moments • Emerging trends • Seasonal opportunities Videography & Editing • Plan, capture and edit high-quality social-first content. • Film both in-house and on-location where required. • Maintain a fast-turnaround content workflow. • Edit video content to a high standard including: • Captions • Motion graphics • Sound • Transitions • Platform optimisation • Create engaging: • Reels • TikToks • Stories • YouTube Shorts • Behind-the-scenes content • Lifestyle content • Product-focused content Essential Requirements: • 3+ years' experience in social media, content creation or organic social roles • Proven experience creating high-performing organic content for consumer or e-commerce brands • Strong understanding of short-form video storytelling and platform-native content • Demonstrable experience creating content from concept through to execution • Experience filming and editing social content • Strong graphic design capability • Strong copywriting skills for hooks, captions and social messaging • Experience analysing content performance and translating insight into action • Strong understanding of platform best practice across Instagram, TikTok, Facebook, Pinterest and YouTube • Experience balancing creativity with commercial objectives • Comfortable working in fast-paced, high-growth environments • Ability to manage multiple projects and deadlines Desirable Requirements: • Experience within interiors, lifestyle, retail or home brands • Experience working across multi-brand environments • Understanding of social commerce trends and creator ecosystems • Experience building and scaling organic audiences • Experience working with customer or creator-led content