TikTok Affiliate Manager

TikTok Affiliate Manager - Global Wellness Brand Salary - Upto £70k + Benefits Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels. The Role: As a TikTok Affiliate Manager, you'll be responsible for owning and growing the affiliate channel, managing creator relationships at scale and developing performance-driven content strategies that deliver measurable commercial results. Working closely with senior leadership, you'll help shape the future of social commerce within a business that genuinely values innovation, creativity and data-led decision making. Key Responsibilities: • Own the end-to-end TikTok Shop affiliate strategy, from creator recruitment and onboarding through to activation, optimisation and retention. • Build, manage and scale a high-performing creator network, maintaining strong relationships whilst ensuring consistent content output and commercial performance. • Develop conversion-focused content strategies designed to maximise GMV, engagement and return on investment. • Plan and execute affiliate campaigns in line with wider product launches, promotional activity and commercial priorities. • Create and manage a structured product seeding and sampling programme, ensuring all activity is measurable and commercially effective. • Coordinate and support livestream initiatives, working closely with creators, hosts and internal stakeholders to maximise performance. • Analyse TikTok Shop performance data to identify growth opportunities, optimise creator mix and improve campaign effectiveness. • Track, report and present on key metrics including GMV, conversion rates, affiliate performance, content engagement and overall channel growth. • Stay ahead of platform updates, creator trends and emerging opportunities within the social commerce landscape. About You: • Proven experience as a TikTok Manager, Affiliate Marketing Manager, Influencer Marketing Manager or similar role. • Demonstrable success driving significant revenue through TikTok Shop affiliate programmes. • Experience managing large-scale creator networks, ideally ranging from hundreds to thousands of active affiliates. • Deep understanding of TikTok Shop functionality, including affiliate programmes, creator management, commission structures, product showcases and livestream commerce. Why Apply: • Join one of the UK's fastest-growing consumer brands with ambitious growth plans. • Take ownership of a high-profile TikTok Shop channel with genuine strategic importance. • Opportunity to build, shape and scale a creator affiliate programme rather than simply maintain one. • Work in a business that embraces social commerce, innovation and new ideas. • Significant autonomy and freedom to make decisions and drive performance. • High visibility role with direct exposure to senior leadership and key stakeholders. BH36405