Area Sales Manager

Field Based covering the Midlands Region Permanent, Full Time Ready to accelerate your career in sales? Gradus offer products which are ideal for use in a wide variety of applications including healthcare, commercial office, education, retail, hospitality & leisure, and housing. Our product portfolio can be combined to deliver complete solutions that balance performance, aesthetics, cost-effectiveness, and environmentally responsible manufacturing. We partner with a diverse customer base, including designers, architects, contractors, and building owners, across all key market sectors. Due to our ongoing success, we now have a vacancy for an Area Sales Manager. The role: Reporting into the Regional Sales Manager, you will be responsible for driving contract and distribution sales growth across the Midlands territory, working collaboratively with the wider regional team. Key Focus Areas: • Develop and grow sales across contractors, distributors, and specification channels • Build and maintain strong relationships with key stakeholders • Increase brand awareness of Gradus products across your territory Time Allocation: • 50% Flooring Contractors • 20% Distribution Partners • 30% Specification activity and team collaboration Postcodes to cover: DN, LN, NG, DE, LE, ST, WS, B, CV, TF, WV, DY, WR, SY, HR Key Responsibilities: • Deliver the annual sales budget while developing a clear territory growth plan • Build and manage relationships with key flooring contractors, distributors, and main contractors • Maintain and develop a strong project pipeline using CRM systems • Monitor and manage projects throughout their lifecycle • Implement company pricing policies effectively • Work closely with Regional Teams, Key Account Managers (Housing, Healthcare, Industry, Sport), and Accessories Sales colleagues • Support national distribution strategies alongside the Distribution Regional Sales Manager • Increase specification opportunities and overall project pipeline • Attend and support trade shows, exhibitions, and distributor roadshows • Provide market intelligence on competitors, product trends, standards, and distribution channels • Contribute ideas towards product development • Attend customer visits, including factory tours where required • Investigate and report on customer complaints where necessary Eligibility Criteria • Full UK driving licence • Right to work in the UK / valid residency status What we offer in return: • Potential bonus of up to 35% of salary based on a mix of business and personal performance. • Laptop / Mobile Phone • Company Car • 26 days annual leave plus bank holidays (4-5 days saved for Christmas shut down) • Additional annual leave purchase scheme (up to 5 days) • Birthday Holiday • Employee Benefits Platform provided by VIVUP which includes: - • Employee Assistance Programme - 24/7 free confidential advice • discounted high street shopping • Cycle to work scheme. • Group life insurance and death in service • Company Pension contribution • Occupational Health Services • Employee Assistance Programme - 24/7 free confidential advice • Discounted Gym Membership