CRM Executive

The Business: I am delighted to be working with a fast-growing, private equity-backed business at a pivotal point in its journey. Are you a CRM marketer who loves creating personalised customer journeys, using data to drive decisions, and seeing the impact of your campaigns? This organisation is embarking on a major CRM and customer engagement transformation, creating a brand-new CRM function to support the next stage of their growth. This is a fantastic opportunity to join at the beginning of the journey, helping to shape lifecycle marketing, customer engagement and CRM best practice within a business that is investing heavily in new technology, data platforms and marketing capability. The Role: You'll play a key role in delivering CRM and lifecycle marketing activity across the customer journey, from acquisition and onboarding through to engagement, retention and reactivation. Key responsibilities include: - Building and executing multi-channel CRM campaigns. - Developing personalised customer journeys and automated communications. - Creating audience segments and targeting strategies. - Working closely with data teams to improve customer insight and campaign performance. - Using analytics, testing and optimisation to improve engagement and retention. - Supporting the implementation and evolution of CRM and marketing automation platforms. The Person: You'll ideally have: Experience in CRM, lifecycle marketing or customer engagement. Strong email marketing and marketing automation experience. Experience using CRM platforms such as Microsoft Dynamics, Salesforce, Adobe, Pipedrive or similar. A data-driven mindset with experience in segmentation and campaign optimisation. Strong stakeholder management skills and the ability to work cross-functionally. This is a really exciting time to join a growing business with future progression opportunities. The role is hybrid.