Customer Insight Analyst

Customer Insights Analyst £50,000 - £60,000 Hybrid - Lancashire (3x days per week) This is an opportunity to step into a high impact customer insight role where your analysis directly shapes marketing strategy, customer experience, and commercial performance. You will work with rich customer and patient data to influence how a large, service led organisation engages, retains, and grows its customer base. The Company They are a well established, customer focused organisation operating at scale within a regulated, service led environment. Data and insight sit at the heart of their decision making, with strong collaboration across marketing, operations, and product teams. The business values thoughtful analysis, ethical data use, and turning insight into meaningful action. The Role You will focus on unlocking actionable insight across the full customer lifecycle, supporting CRM performance, retention, and personalisation. Key responsibilities include: • Analysing CRM, POS, digital, and survey data to identify behavioural trends and growth opportunities • Supporting campaign targeting and optimisation through segmentation, cohort analysis, and predictive insight • Developing dashboards that connect customer behaviour to commercial KPIs such as conversion, retention, and lifetime value • Leading analysis of satisfaction and advocacy data using sentiment and key driver approaches • Delivering clear, executive ready insights to non technical stakeholders • Partnering with marketing, operations, and product teams to improve lifecycle communications and service delivery • Ensuring GDPR and data governance standards are met in all analysis and reporting Your Skills and Experience • Strong commercial experience in customer insight, CRM analytics, or lifecycle analysis • Confident using SQL and Python for data analysis • Experience with BI and visualisation tools such as Power BI or Tableau • Solid understanding of segmentation, retention, and campaign performance metrics • Comfortable working with multi channel CRM data including email, SMS, and direct marketing • Ability to translate complex data into clear, actionable recommendations What They Offer • Competitive salary and benefits package • Hybrid working model • Exposure to large scale, high value customer data • Clear opportunity to influence strategy and see the impact of your work • Supportive, collaborative culture with strong values around integrity and improvement How to Apply If you are excited by turning customer data into meaningful commercial insight, apply now to find out more.