Demand Generation and Growth Marketing Manager

This role owns end-to-end demand generation and conversion optimisation across multiple B2B products and large-scale events, driving measurable revenue growth. You'll develop and execute growth strategies, optimise funnels, and use data-led experimentation to increase leads, conversions, and customer acquisition. Client Details The client is a global, high-growth B2B organisation operating at the intersection of digital platforms and large-scale live events. They specialise in connecting enterprise decision-makers through premium data-led products and world-class industry experiences. Backed by a major international investment firm, the business is focused on scalable growth, innovation, and delivering market-leading customer experiences, with a strong culture centred on collaboration, creativity, and measurable impact. Description • Own and execute growth strategy across B2B products and live events, driving revenue and audience growth. • Plan and deliver demand generation campaigns to build qualified leads and pipeline. • Optimise the full marketing funnel through continuous testing and conversion rate improvement. • Refine messaging, targeting, and positioning to improve performance. • Track, analyse, and report on performance, using data to drive decisions and improvements. Profile The successful candidate will be a hands-on, data-driven growth marketer with strong experience in demand generation, performance marketing, and conversion optimisation. They will have a proven ability to drive qualified leads and revenue, while owning campaigns end-to-end from strategy through to execution and optimisation. They will also bring a commercial mindset and strong experimentation approach, using data and insights to continuously refine messaging, targeting, and customer journeys. Comfortable working in a fast-paced environment, they will be proactive, results-focused, and motivated by delivering measurable impact. Job Offer • High-impact role: Full ownership of growth across multiple revenue streams, with clear visibility of your impact. • Career development: Opportunity to build expertise across demand generation, CRO, and multi-channel growth. • Varied environment: Exposure to digital products, memberships, and large-scale events. • Strong benefits package: Including generous holiday, wellbeing initiatives, private medical cover, and flexible perks. • Supportive culture: Collaborative, inclusive environment focused on innovation, learning, and progression.