Digital Analyst, Hybrid, SQL, Retail Media

Digital Analyst - Retail Media & CRM (Contract) London (Hybrid) £500-£550 per day (Inside IR35) 6 Months We're hiring a Senior Analyst to join a growing Analytics & Data Science team, supporting a high-impact Retail Media function. This role is focused on leveraging first-party customer data to drive audience strategy, campaign performance, and measurable commercial outcomes. You'll partner closely with Retail Media, CRM, and Loyalty teams to design and evaluate customer-led activation, ensuring campaigns are effective, scalable, and deliver clear value to both the business and external partners. Key Responsibilities: • Build, refine and activate customer audiences and segments for Retail Media campaigns • Deliver detailed analysis on campaign performance, including ROI, incrementality and uplift • Produce post-campaign evaluations (PIRs) with clear recommendations for optimisation • Support the development of audience strategy and measurement frameworks • Translate data into clear, actionable insights to influence campaign and commercial decisions • Work cross-functionally to demonstrate the value of first-party data and Retail Media propositions Key Requirements: • Strong Retail Media experience (ESSENTIAL) - including audience targeting, activation and performance measurement • Advanced SQL plus experience with Python or R • Proven experience in CRM / marketing analytics and campaign optimisation • Strong understanding of statistical analysis (A/B testing, hypothesis testing, etc.) • Experience with cloud analytics platforms (Databricks, Snowflake or BigQuery) • Comfortable working in a matrix, fast-paced environment • Strong communication skills with the ability to tell a clear story with data This is a great opportunity for someone who thrives in a commercial, data-led environment and has a strong grasp of how Retail Media drives revenue through customer insight and audience strategy. Reasonable Adjustments: Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients. If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.