Digital Marketing Manager

Your New Company A leading professional services firm is seeking a Digital Marketing Manager to join its growing marketing team in London. This is an opportunity to take ownership of digital strategy across multiple service lines, helping to drive lead generation, brand visibility and marketing performance through a broad range of digital channels. Your New Role Reporting into senior marketing leadership, you will be responsible for developing and delivering the firm's digital marketing strategy while acting as the internal subject matter expert across digital channels. Key responsibilities include: • Managing website performance, user experience and conversion optimisation activities. • Leading SEO and PPC strategy to maximise online visibility and lead generation. • Driving performance across paid social channels, with a particular focus on LinkedIn advertising. • Supporting email marketing activity, automation programmes and customer journey optimisation. • Developing reporting frameworks and dashboards to measure performance and ROI. • Managing agency relationships and identifying opportunities for digital innovation, automation and AI adoption. • Collaborating with stakeholders across the business to deliver commercially focused marketing initiatives. What You'll Need To Succeed • Previous experience in a Digital Marketing Manager position or similar. • Strong knowledge of SEO, PPC, paid social and website optimisation. • Experience using tools such as Google Analytics, Google Ads, Search Console and reporting platforms. • Knowledge of CMS platforms, email marketing systems and marketing automation tools. • Strong analytical skills with the ability to translate data into actionable recommendations. • Excellent stakeholder management and communication skills. • Experience within professional services would be advantageous. What You'll Get In Return • The opportunity to shape digital strategy within a highly respected organisation. • A broad and varied role with significant stakeholder exposure. • The chance to lead digital innovation, automation and AI initiatives. • A collaborative environment with strong opportunities for professional development What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk