Digital Marketing Manager

Working for a high growth investment management firm who are looking to hire a Digital Marketing Manager who can lead on website and performance marketing for the global firm. This is a new and high profile role within the business. Based in London, with hybrid working. Client Details The client are a rapidly scaling and credible investment platform who are looking to hire someone into their digital team in London. This is a newly created role reflecting the growing importance of the website as a core business platform for product discovery, investor education, campaign activation, lead generation and brad credibility. The successful candidate will manage and optimise the company website, ensuring it is accurate, well-structured, commercially useful and aligned with business priorities. A key focus will be improving visibility across SEO, AI search and Generative Engine Optimisation/GEO, ensuring the brand, its funds and its investment themes are discoverable and well represented across search engines and answer engines. Description Key responsibilities of the Digital Marketing Manager role: • Own the day-to-day management, optimisation and performance of the company website. • Manage website updates, landing pages, fund pages, educational content and campaign pages. • Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective. • Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways. • Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting. • Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes. • Identify search-led content opportunities and optimise existing content to improve visibility and engagement. • Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results. • Ensure content is structured to support discover-ability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material. • Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms. • Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness. • Support product launches, issuer campaigns and marketing activity with high-performing website journeys. • Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour. Profile The succesful candidate for the Digital Marketing Manager role: Essential • Experience managing and optimising websites, ideally in B2B, financial services, asset management or professional services. • Good working knowledge of SEO, including technical SEO, on-page SEO and content optimisation. • Experience using Google Analytics, Google Search Console and other digital performance tools. • Strong analytical skills and the ability to turn data into practical recommendations. • Excellent attention to detail, especially when working with regulated or technical content. • Strong stakeholder management skills and confidence working with senior colleagues. • Ability to manage agencies and external digital partners. • Excellent written communication skills and an understanding of how to structure content for clarity, search and conversion. • Comfortable managing website tracking requirements, including Google Tag Manager, GA4, pixels and third-party scripts. Preferred • Experience in asset management, ETFs or wider financial services. • Experience with CMS platforms, CRM systems and marketing automation tools. • Understanding of AI search, GEO, Google AI Overviews or answer engine optimisation. • Knowledge of HTML, structured data/schema markup, UX or conversion rate optimisation. • Experience supporting product launches, investment campaigns or lead-generation activity. Basic understanding of HTML, JavaScript, consent tools and how tracking scripts interact with websites. Job Offer Competitive.