Head of Brand, Asset Management, London - eFinancialCareers

Responsibilities • Define and deliver the global brand strategy aligned to corporate and commercial objectives • Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience • Own strategic briefs covering objectives, target audiences, key messages and KPIs • Guard and evolve brand identity (visuals, messaging and tone of voice) • Translate Sales priorities into effective campaign strategies with measurable outcomes • Track brand health and campaign effectiveness; turn insight into recommendations • Monitor market trends, competitors and client perceptions to inform positioning and innovation • Lead agency partnerships for creative, media and production; secure high-quality delivery. • Oversee advertising asset production, workflows and on-time delivery to media partners Requirements • Extensive previous brand experience in asset management • Proven success creating and executing global brand strategies