Head of Marketing Analytics

HEAD OF MARKETING ANALYTICS £650 - £750 PER DAY INSIDE IR35 HYBRID (2-3 DAYS IN THE OFFICE - LONDON) 3 MONTH CONTRACT THE COMPANY: A leading global digital business is looking for an experienced Head of Marketing Analytics to join their Customer Analytics function. This is a high-impact leadership role where you'll shape the future of marketing measurement, working with senior stakeholders to influence media investment, commercial strategy, and business growth. THE ROLE: You will lead the marketing analytics workstream, taking ownership of the organisation's Marketing Mix Modelling (MMM) strategy while driving best practice across marketing effectiveness, experimentation, and incrementality measurement. Working in a 50/50 strategic and hands-on capacity, you'll rebuild and enhance existing measurement frameworks, ensuring they deliver greater commercial value. You'll partner closely with Marketing, Finance, Commercial, and external partners to understand the full capability of the marketing measurement ecosystem and develop compelling business cases for future investment. Key responsibilities include: • Lead the strategy, design, and evolution of the Marketing Mix Modelling (MMM) framework. • Develop an end-to-end marketing measurement strategy covering MMM, incrementality, attribution, experimentation, and forecasting. • Build business cases that demonstrate the commercial impact of increased marketing investment and present recommendations to Finance and senior global stakeholders. • Partner with media, performance marketing, commercial, and marketplace teams to optimise channel investment and marketing performance. • Use SQL to build robust datasets that underpin modelling, reporting, and insight generation. • Translate complex analytical outputs into clear, commercially focused recommendations for executive stakeholders. • Develop dashboards, measurement frameworks, and playbooks that create long-term value beyond the duration of the contract. • Act as the key point of contact for both internal stakeholders and external measurement partners, ensuring alignment across the wider business. YOUR SKILLS AND EXPERIENCE: • Previous experience leading Marketing Analytics or Marketing Science functions, ideally at Head of or Lead level. • Deep expertise in Marketing Mix Modelling (MMM), econometrics, incrementality testing, attribution, and marketing effectiveness. • Experience designing and implementing end-to-end marketing measurement strategies across complex organisations. • Strong commercial acumen with experience supporting budget optimisation, ROI measurement, forecasting, and investment decisions. • Excellent SQL skills with the ability to extract, manipulate, and validate large datasets. • Experience working with large-scale media investment and measuring performance across both brand and performance marketing channels. • Comfortable building business cases and presenting complex analytical findings to senior commercial, finance, and executive stakeholders. • Strong stakeholder management skills with the confidence to challenge thinking while building trusted relationships. • Pragmatic, commercially minded approach with a focus on delivering measurable business impact rather than theoretical perfection. • Previous experience within digital, eCommerce, marketplace, subscription, or other fast-paced consumer businesses would be highly advantageous. HOW TO APPLY: Please register your interest by sending your CV to Mojola Coker via the apply link on this page.