Head of Marketing & Communications

Head of Marketing & Communications Location: West Midlands Hybrid: 3 days on-site, 2 days from home Salary: £60,000 - £70,000 Job Purpose Responsible for developing and implementing brand, marketing, customer engagement, and communications strategies that enhance organisational reputation, strengthen customer relationships, and support commercial growth. Key Accountabilities Brand Strategy - Develop and maintain a clear brand strategy, positioning, and messaging framework. - Ensure consistent brand presentation across all customer and colleague touchpoints. - Build brand awareness, trust and customer loyalty through effective brand management. - Monitor market dynamics, customer insights and competitor activity to inform strategic decision-making. Marketing & Comms - Develop and deliver marketing strategies that support commercial objectives and business growth. - Lead integrated multi-channel campaigns across digital and traditional platforms. - Oversee content strategy including social media, advertising, digital communications, and promotional activity. - Ensure effective development and deployment of customer-facing marketing materials. - Support local and regional marketing initiatives that drive awareness and commercial performance. - Lead internal communications planning and engagement activity to strengthen organisational culture and colleague engagement. - Develop strategies that improve customer experience and strengthen engagement. - Identify customer needs and opportunities to enhance satisfaction and loyalty. - Lead initiatives that improve customer journeys across physical and digital channels. - Partner with stakeholders to introduce solutions that increase convenience and improve customer experience. Leadership & Team Development - Lead, coach, and develop a high-performing marketing and communications team. - Build a culture of creativity, collaboration, and continuous improvement. - Ensure resources are effectively deployed to deliver departmental priorities. Knowledge, Skills & Experience - Significant experience in brand strategy, marketing, and communications leadership, ideally within a retail environment. - Strong strategic planning and campaign management capability. - Experience managing content and communications across multiple channels. - Excellent written, verbal, and storytelling skills. - Strong understanding of customer engagement, loyalty, and customer experience principles. - Ability to interpret market and customer insights and translate them into strategic action. - Strong leadership and people development experience. - Proven ability to manage multiple priorities and complex projects. - Excellent stakeholder management and influencing skills. - Strong analytical and commercial acumen.